there are two main ways to get your YouTube analytics and metrics, which are completely explained here.
YouTube is the biggest platform for sharing videos and visual content in the whole world. Understanding how beneficial using YouTube analytics of any kind, either free or paid, would be to the success of your YouTube channel, makes you want to use it to track your metrics daily.
The key to own a popular YouTube channel is not to get all your videos viral on the platform, but it begins by better understanding the audience, and that’s where you’ll feel the need for analytics. YouTube video analytics has two general methods, which would be discussed later in the blog after getting to know what we actually mean by analytics on YouTube and how it can help us perform better on the platform.
What is YouTube analytics, and how is it useful?
YouTube analytics is a free or paid service which provides us detailed information about how our videos and channel have performed, who our subscribers and audiences are? How long do people spend time watching our videos? What our audience wants from watching our videos and things like this. Using YouTube channel analytics, we can better understand our channel’s viewing statistics and trends.
By knowing such information about your shared YouTube videos, you can decide on when to post content, how to optimize the video strategy, and much more, which would ultimately lead to happier audiences and more channel growth.
YouTube channel analytics has two different methods which are as below:
Using a reliable social media analytics tool
Sticking with YouTube’s in-app analytics tool
As I mentioned above, there are two ways to track down the YouTube channel’s metrics, which one of them is available from the platform itself. YouTube offers its own analytics platform, which gives creators some extra information about the performance of their videos and metrics to know how their channel is doing. But there are some disadvantages of only leaning on the in-app analytics of YouTube, which gets so many users to look for better tools that offer them much more detailed video analytics.
The cons of using only YouTube’s own analytic app are:
It’s not much of a use for a creator with a very small fan base.
Users have reported that except for the real-time section, all other sections have at least a 2-day delay before statistics are displayed.
Most of the creators are not even aware of it; therefore, they do not take advantage of them.
Beginners might find it hard to work with and a bit confusing.
It only provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.
The reasons above make the creators look for a better YouTube analytics app to get help from.
How to Use YouTube Analytics?
To start using the in-app YouTube analytics, all you have to do is to either login to your YouTube channel or sign in with Gmail to get down to business. Follow the step by step guide below, to access your YouTube channel analytics easily:
1. At the top of your channel page, click the profile icon in the top right and tap on “Creator Studio” or “YouTube Studio.”
2. You’ll be redirected to the “Creator studio” dashboard, where you’ll see the basics of video analytics such as (Watch time, Views, Subscribers and Estimated revenue) in the middle of the screen.
3. From the menu on the left side of the panel, click on “Analytics” to go to the main page of your video metrics.
There is a second way to access the YouTube analytics tool, which is much easier and takes only a couple of clicks. Simply go to YouTube.com/Analytics or select the “Analytics” drop-down in the “Creator Studio” tab of your account.
After following either of the ways mentioned, you have access to your YouTube channel analytics, and by default, the first page shows the Overview of your metrics. The overview is set to show you the analytics of the last 28 days by default, but you can change that to any period of time that you wish.
The main options of YouTube’s report and analytics tool are Overviews, Realtime, Earnings, Watch Time, and Engagement.
Conclusion
Becoming successful on a huge and popular platform like YouTube requires us to have a great marketing strategy and to act wisely. One of the first useful steps we can take to maintain great content on this platform is to analyze the videos we share with a reliable analytics tool, to find out what we are doing wrong and keep track of our content’s metrics. So never underestimate the power of analytics for all social media channels.
YouTube is the biggest platform to share videos, and it is the second popular website all over the glove. Scheduling YouTube videos is a must for those who want to boost their accounts on YouTube.
YouTube is the biggest platform to share videos, and it is the second popular website all over the globe. Scheduling YouTube videos is a must for those who want to boost their accounts on YouTube.
Schedule YouTube videos is a must to keep your consistency and presence on this social media platform. Recently, YouTube has added a stories section to its website, which shows the presence and activity are getting more important than before.
Can you schedule YouTube videos?
Yes, of course. YouTube allows its users to schedule videos easily with in-app options. If you have multiple videos, it’s better to schedule them ahead of time instead of posting them all at once.
As a social media user, you surely know that almost all other platforms allow in-app scheduling as well. There are scheduling options of Twitter, Facebook and etc. YouTube is not an exception in this. YouTube is now catching up, but it may not be easy to find the settings and take the steps you need to do so. Bellow’s what you need to know.
What are the best ways to schedule YouTube videos?
There are two main ways you can use to schedule and plan your YouTube videos. First, the YouTube website in which you can only schedule one video to one account.
YouTube scheduler
In this way, you can keep your account organized, even if you are away.
Some of you may be heard of the importance of uploading time on YouTube, which is true.
You should upload to YouTube at that so many people are online. This action may increase your chance to be seen by others, or even in the rending section of YouTube. It is essential to upload YouTube videos at the right time.
Though, you might be wondering where to find the best time to post on YouTube channel. What you need to keep in mind is that it might differ according to your audiences and viewers.
How to find scheduled videos on YouTube?
Finding your schedule posts on YouTube is easy, and you can see all videos on your YouTube channel with a few clicks.
Go to YouTube and click on your Profile
Click on the Videos on the left menu
Find the scheduled videos and their status on the list
From there, you can change the scheduled date or delete your videos. To remove the scheduled videos on youtube, select the video and click on the three-dots icon. Click on permanently delete, accept the rules, and delete.
Remember that you are not able to undo the deleted videos on youtube. To change the date of scheduling, click on the time, and enter any other you need.
Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going.
The news based social media network, Twitter, is one of the primary resources of promotion for brands and businesses and it is not surprising that many companies are investing a huge portion of their time and money on Twitter analytics tools and metrics to analyze their performance on the platform.
Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going. Inosocial is another website that provides comprehensive Twitter analytics data for users and businesses.
How to use Twitter analytics?
There are two types of Twitter analytics; Free and paid.
The free Twitter Analytics tool is embedded into Twitter’s website, which provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.
On the other hand, paid Twitter analytics programs to generate in-depth analytic data about a business’s activity on Twitter. Inosocial is an example of an advanced Twitter analytics tool to which more and more businesses refer every day.
In this article, you will receive a comprehensive guide on both free and paid tools for Twitter analytics.
Inosocial Twitter Analytics
Inosocial social media analytics provides an all-in-one platform for Twitter, Facebook, Instagram, and YouTube analytics. In this article, we want to talk about Inosocial Twitter analytics separately, and break down each part of this tool to explain its performance.
After you sign up to Inosocial and get your 7-days-free-trail, the page below will show up:
First of all, you need to add a Service to your dashboard. To do so, click on “Services”, “Add Services”:
Now choose the platform (Twitter in this case) you want to measure, and pick “Twitter Stream”, and then, follow the on-screen instructions:
The account is now set up for Twitter. To go to the analytics session of Inosocial, click on the “measure tab,” “report builder”. Next, pick a name and title for the report and determine the period (LAST 7 DAYS, LAST 14 DAYS, LAST 30 DAYS, LAST 90 DAYS) and hit “Select layout”; the more the layouts, the more detailed your report will be (we choose the forth layout). Finally, hit “Create Report”.
Now it is time to add a module to the report. Here, the second tab “Channels” will let you choose each platform (YouTube, Facebook, Instagram, and Twitter) separately and build a report for each of them. All the services added to your dashboard are listed here. Scroll through them and find the Twitter account you want to get the analytics of (if you scroll down to the end of the list, you will see “all twitter accounts” option there. This option will give you a short summary of followers and followings count and your Twitter activity, which we are not going to choose):
Next, you should choose what to be added to your report. You can choose any of the modules provided by Inosocial (up to 30 modules):
Audience engagement
Breakdown of Mentions, Retweets, Likes, and Tweets sent over time.
Audience growth
Daily follower growth on your Twitter channel.
Best day to Tweet
A chart displaying the best day to Tweet. Measured by a probability of engagement.
Best time to tweet
A chart displaying the best times to Tweet. Measured by a probability of engagement.
Channel header
Channel header information.
Content habits
Overview of posting habits on Twitter.
DMs
DMs over time.
Engaged users
A list displaying the most engaged audience members.
Followers
Followers over time.
Followers vs Following
Comparison of Followers versus Following.
Following
The number of people being followed over time.
Inbound message activity
The number of incoming posts, comments and messages received each day.
Mentions
Mentions score over time.
Mentions vs Retweets
Comparison of Mentions versus Retweets.
Monthly tweets (cumulative)
The total number of tweets posted by month.
Potential exposure
The size of the total potential audience reached. This includes followers of people that retweeted you.
Recent followers
List of new followers and statistics.
Response rates by date
Analyze your response rates by day on Twitter.
Response rates by the hour
Analyze your response rates by hour on Twitter
Response rates by weekday
Analyze your response rates by weekday on Twitter.
Retweets
Retweet score over time.
Sentiment
Sentiment over time.
Summary
A summary of tweets, retweets, mentions, and followers for the selected period.
Summary (3 months)
A summary of tweets, retweets, mentions, and followers for the past 3 months.
Task completion rate
Analyze your task completion rates.
Top 5 Tweets
List of your most popular Tweets.
Topics & influencers
The most popular topics amongst your followers.
Tweets
An overview of Tweets sent and replies received over time.
Tweets
Tweets created over time.
Tweets retweeted
Retweets and statistics.
Twitter activity overview
A summary of Daily Exposure, Post Engagements and Reach.
Twitter mentions
Mentions and statistics.
Workflow activity
The number of tasks assigned or completed from incoming posts, comments or messages each day.
The final look of your Twitter analytics report must be like this:
Twitter’s free analytics
To access the free analytics of Twitter, on the main page, left menu column, click on “More” and then “Analytics”. Now you will be directed to the analytics page of Twitter. Twitter’s analytics consists of three tabs (it was previously 5 tabs): “Home” tab, “Tweets” tab and “More” drop-down menu. Let’s start with “Home”.
Twitter’s analytics Home tab:
Here four of your most important Twitter metrics are listed at the top, with statistics of 28-days-period: Tweets, Tweet impressions, Profile visits and Followers.
Tweets are all the posts published during this period by this account (which had a 107.1% increase compared to the previous 28-days-period);
Tweet impressions show the number of times users saw the tweets of this account on Twitter during the past 28 day (which is 14.200 times);
Profile visits tell us how many people have headed to this Twitter page; and
Followers show the total number of followers this account has got on Twitter.
Scrolling down, you will see separate statistics for each month of your Twitter activities:
Twitter’s analytics Tweets tab:
Here you can see:
your Twitter’s activity diagram in a 28 days period (the period can be adjusted manually):
Separate tweets’ statistics
Engagements, showing 28 days (or any adjusted period of time) with daily frequency
Twitter’s analytics More tab:
This tab gives you analytic metrics about your videos and conversion rate to your website. If you have a website, this is a great way to see how your audience is trafficking between the website and your Twitter page.
To start, create a website tag and install the tag on your website.
Over to you
Twitter analytics is necessary for brands and businesses if they are going to experience significant growth in their social media. Inosocial is a tool for every small and medium-sized business on their way to growing social media marketing and management. We have Analytics for Instagram, YouTube, and Facebook, which can be aligned with Twitter analytics in a single report. In addition, monitoring and scheduling tools of Inosocial are quite handy if you wish to try them in 7 days of a free trial.
By monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them.
Listening to people on social media and knowing what they say about you, your services or products, your strategy, etc. is a wise action that any business owner should take.
In addition, by monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them to promote the number of clients, get a higher engagement rate and finally increase sales.
But how would it happen?
You can easily monitor and listen to others about what they say about you by using a powerful social media monitoring tool such as InoSocial, which gets you all the information you need to know about your social media account.
By monitoring your Twitter account, you’ll know what your audience cares about the most.
What is social media monitoring?
Generally, social media monitoring saves a lot of time and collects all the relevant information about your business and shows all of them in one place to you. Then you can use it to develop your business and make up your mistakes.
Actually, you can monitor your social media platform manually and look for mentions, hashtags, keywords, etc. all by yourself, but it may take a long time, even a whole day! And after taking a lot of time to find some information, you may not find all the data you were looking for and you may miss some of them!
Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.
Are there any differences between social media monitoring and listening?
Well, the quick answer is YES! But let’s know more about it:
Social media monitoring focuses on all the actions you took before, while social media listening is about the future of your platforms and actions.
Also, social media monitoring tools gather information and details, measure what you have achieved and record what is happening for your business. In Short, social media monitoring looks back, collects data, focuses on details and measures success.
On the other hand, social media listening is more strategic, analyzes the data, and gives insight; you can use the listening data to make your social media marketing better. So, social media listening looks forward, analyzes information and guides the needed strategy.
Now let’s know more about InoSocial:
How does InoSocial work?
InoSocial is a social media management tool that provides analytics, scheduling, and monitoring services for popular social media platforms such as Instagram, Facebook, Twitter, etc.
How to monitor the Twitter account using InoSocial?
InoSocial generally provides two options for monitoring that include “Keyword” and “Search.”
Keywords
After logging into your account, tap on the “Monitor” tab, then tap on the “Search” on the right corner of the page. Now you’ll see all the results of the searched keyword.
If you are looking for a specific post, you can filter the search to see only comments, blogs, audio, video, question, news, images, etc.
Moreover, you have the option to choose the negative, positive and neutral posts to see. Also, you can mark the irrelevant posts to have them on a different list.
Another useful feature of InoSocial is its “Chart View.” Users who just want to get a general view of the number of positive, neutral and negative posts and don’t want to check the tweets one by one, using the chart might be the best option for them.
Tap on the “Show Chart” to get all the information in a glance.
After seeing the tweets in results, you have some options to like, retweet, reply, set the tweet as positive, negative or neutral, translate, etc.
For seeing the user’s account, you don’t need to have access to the Twitter app, you can easily tap on the user’s name, then you will be redirected to the user’s account.
Also, for seeing the exact tweet shown in the list, you should tap on the “retweet” emoji to see that tweet.
By tapping on the “New Monitor” you have more options to get exactly what you were looking for. For example, you can set the location, exclude a keyword, separate each word or phrase, etc.
Search
By tapping on the search tap, you have a lot more options for knowing all you need to know about your Twitter account.
Now, you can search for any word or hashtags and check the results. Also, there is a list of trending hashtags on the right side of the page, that using them is helpful in increasing the engagement rate.
Also, InoSocial provides the “Export to CVS” option which lets the user download the information. It is mostly useful for users who manage a single account or want to compare several accounts with each other.
If you are interested in tweets and like to repost them, you can easily tap on the “repost” button, and tweet it.
The last word
Social media monitoring tools such as InoSocial are a big help in giving you all the information you need to know about competitors, audiences, behaviors. So, give it a try today!
Start its 7-day free trial and tell us about your experiences, we are all ears!
Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM.
Instagram Direct Messages are one of the most underestimated tools when it comes to social media marketing. If businesses find out about the potentials of the Instagram DM, they will start re-planning their social media marketing strategy, giving a special space to DM marketing on Instagram.
The fact is that having a small business is a two-folded reality. While you don’t have a large business’s troubles and headaches, there is much to do to survive the ever-tightening competition in small businesses’ trail – save the desire to grow into a large corporation. One of the vitals to a small business’s survival is, no doubt, having a consistent marketing strategy.
That said, this blog post is dedicated to Instagram Direct Messages and Instagram DM marketing
let’s take a look at some Instagram statistics regarding brands and businesses.
As revealed by adespresso.com, brands and companies are having a large portion of Instagram attention for themselves. Keeping these numbers in mind, let’s see what a small business can do to benefit from this situation.
What is DM?
Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM. Instagram Direct message is both a private and group chat feature. Facebook has developed a free stand-alone app for it, called Threads from Instagram, in which only circles of close friends can get in touch.
You can access the Instagram direct messages on the top right corner of Instagram home:
How to use Instagram DM for small businesses?
Instagram DMs make up to 56% of the sales on Instagram. Therefore, having a consistent plan for DM strategy on Instagram brings about more sales and profit for small businesses and brands.
While the Instagram DM mechanism seems quite simple, most people don’t know how to use it for brand and product promotion goals. So, here are the most effective ways to apply DM marketing on Instagram:
Use Instagram DM to welcome new followers
Welcoming new followers will nurture the relationship between the brand and the audience. When greeted warmly, new followers know that you care, and it leads to more loyalty on the side of the audience.
Promote new products and updates through Instagram direct messages
DM is a great tool when it comes to product and update announcements. In a message, tell your customers what is new and what is to come. People love to hear on updates because this gives them a feeling that they are interacting with a live and dynamic business.
Offer your Instagram followers great discounts in DMs
Exclusively crafted DMs for offering discounts lead to incredible amounts of conversion both in sales and Instagram performance.
Hold contests and contact the winner through Instagram DM
Starting a competition and announcing it through DMs, and also following up the winners with direct messages give the feeling of exclusivity and specialty to a brand’s followers. Use the Instagram DM free tool to its fullest and hack your sales growth.
There are also four trust factors to consider before making up any messages for marketing purposes on Instagram (and any other social media):
Accuracy
About 99% of customers pay attention to the accuracy of advertisements before trusting a brand; accuracy in terms of product explanations, related statistics, prices, quality, etc. If you are going to mislead your audience, then wait for losing them, because they will compare the information provided by you with other sources. So talk about both the positive and negative aspects of your product in the direct message.
Exclusivity
Make your customers feel special. Send them Instagram DM’s that seem as if crafted only for them. Know their needs and tastes, and divide them into different categories. Then crafting an exclusive direct message will be more comfortable. About 77% of people also consider exclusive ads when it comes to trusting a business.
Transparency
It is fascinating that 97% of people also care about the mission of your business. Inform them in Instagram DM what your product does, which problems it aims and how it’s going to solve them.
Choice
Offering different choices to your customers makes up another important factor based on which people choose to trust you. Having a variety of relevant and exclusive choices is important to 95% of the customers.
Add these trust elements to your previous mindset on Instagram DM marketing and start selling;)
Are there any tools for Instagram DM marketing?
Well, as a business page owner on Instagram, you know how frustrating it is to keep up with the growing number of your audience and followers and build a customer-care oriented relationship with them. You need to send Instagram direct messages to:
Welcome new followers;
Promote new products;
Announce discounts;
Shout-out new updates on the brand;
Hold contests and connect with the winners; and
Reach out to reply to received messages from your audience.
How much time and energy will it take from you to, for instance, welcome at least 200 new followers a day, manually? Or wouldn’t it be frustrating to let know all of your followers, one by one, about a new product, or a recent update, or a discount, or whatever?
Honestly, just thinking about it drove me insane, were I about to market my brand on Instagram.
There are few web-based platforms out there that let you do the DM Marketing on Instagram right from the comfort of your PC desktop. A few of these tools are in line with Instagram’s terms of services and guidelines and the rest are literally spotted as spam by Instagram.
These platforms are called “Auto DM Bot” or simply “Instagram Auto DM.” But what are these tools and why are more businesses using them?
What advantages does the Instagram Auto DM tool bring to businesses? It automates all the processes mentioned above to save your time and energy and boosts your Instagram performance efficiency.
So what is a DM bot? a DM bot or Instagram Auto DM is a service that automates the process of your DM marketing. Using a DM bot, you can:
DM people from a PC desktop.
Draft messages.
Choose users to group-send messages.
Customize lists and messages.
Attach images, links, and hashtags to your messages.
Apply custom filters to DMs.
You can use the Virtual User Instagram Bulk Message Sender Bot for sending direct messages on Instagram. you only need to provide the Bot with the text of the message and the list of target audience’s IDs so that the Bot sends your message to all these IDs one by one automatically.
Don’t worry about collecting prepare your target audience’s IDs, because this Bot can extract the people’s IDs from the different atmospheres (followers, the target audience’s followings, people who have liked posts and left comments on your target post, and also your intended hashtag) and deliver to you in an Excel file.
Ability to send various messages to each person
Ability to forward various posts to each person
Ability to extract IDs (extract followers, followings, people who enter like and leave comments on the posts and extract people who have sent you messages before)
Ability to use multiple accounts
Ability to change account automatically
Ability to set the bot for a long time
Permanent and no need to pay for sending each direct message
An Instagram Direct Message text can be no more than 1000 characters. Also, users might get action blocked if they send more than what is allowed on DM for 24 hours. Although there is no approved source of information to say what the limits are, most of the time, people are allowed to send between 50 to 100 Instagram DMs during a day. However, it doesn’t mean that if an Instagram user sends, say, about 30 messages in a day, Instagram won’t hunt them down.
The fact is that Instagram has different parameters and criteria to set the Direct Message limits for every single user (which they have never revealed in a formal mode of publicity). These might include:
User’s amount of activity on Instagram,
The profile’s age, and
The number of user’s connections on Instagram.
What might get you DM action blocked?
Sending the same set of messages over and over to the same or different Instagramers;
Exceeding the hourly limit of message numbers (which differs from user to user); and
Getting reported as a result of sending messages to non-followers.
To Wrap Up
As most of the brands and businesses under-use Instagram DM for their promotion, small businesses have a great chance to advance their sales through DMs. Take your time and plan a comprehensive strategy with the help of Auto DM tools.
Improve the marketing performance by using the inosocial best analytic tool to experience the new chapter of your business life by considering people’s needs or desires with Instagram metrics better than always.
Improve the marketing performance by using the inosocial best analytic tool to experience the new chapter of your business life by considering people’s needs or desires with Instagram metrics better than always
Success is impossible without Instagram analytics tools for active Instagram business accounts!
Knowing a complete list of Instagram tracker tools are absolutely essential to the success of Instagram marketing because today, with measuring the Instagram metrics and activities, you will see the steady Instagram growth as well.
Why are most Instagram marketers testing a variety of ways to analyze the performance of their accounts? There might be a few reasons! Maybe they are looking for the most efficient Instagram analytics resonates with their needs, and of course, we can not take a blind eye to make money and the massive popularity it can bring up for them.
And it is good to know that it is the power of Information that build up your business. It won’t be solved actually without competitors’analysis.
Now, to serve the customers as a waitress for achieving the marketing goals, walk through this guide to get the beneficial Instagram analytics roles.
Instagram analytics Increases the engagement
Now, it is time to get how to track Instagram metrics with the power of Instagram analytics tool to increase engagement.
It is undeniable with Instagram analytics reach the average Instagram engagement rate is more convenient, and every Instagram business account needs to know these critical factors to appear stronger than other competitors in this space.
Some essential terms put in this list:
Reach: The number of specific users that saw your Instagram post or story on any given day
Impressions: The number of times the content, whether a post or a story, was shown to users
Engagement Rate: This is the post engagement divided by post impressions.
Saved Posts: The number of users who saved your Instagram posts
Instagram Stories: to see how people view and interact with the Instagram stories
The interesting point is that your success depends on these simple metrics at a glance. Whenever marketers want to know where a business account stands among +30 million active Instagram business accounts, these parameters come to eyes to evaluate the Instagram performance and strategy.
All of the marketing attempts are on the head of average Instagram engagement rate that is 4.7%
Instagram insight is crucial to success as an analytic tool
Instagram Insights is an Instagram analytics tool that comes to help the Instagram marketers community with its useful facilitates known as Instagram users demographics to grow your Instagram business account.
It provides Instagram stats on content, engagement, and user action. This information lets you track and measure the Instagram marketing efforts to help you consistently improve.
Profile view, website clicks, follower, impression are the Instagram data Instagram insight can give time to time
It is a beneficial option as a free Instagram follower tracker for those who can access their public Instagram accounts from the cellphones. Totally, it is a useful discovery tool that is right inside the app that captures and estimates the Instagram statistic accounts.
Instagram insight
The result of your marketing efforts summarized in insights for specific posts and stories you’ve created to see how each performed and how people engaged with them.
Key points to get the acceptable feedback from Instagram analytics tools
Let me mention that a good Instagram report contains the items below
Selecting the right target Instagram presence
Using mentions for Instagram accounts could be leading to future partnerships
posting at the best time of each day
Publishing at least three Instagram posts in a day
Taking advantage of the comments or stories for more engagements.
Use the best Instagram analytics tool
Considering all about Instagram insight app that is accessible from Instagram business pages. You can still sense having a lack of an Instagram analytics tool act as one of the best Instagram growth services to start to grow the business by analyzing Instagram metrics data for building up the effective marketing strategies.
It is your right to select the most appropriate performance tools to measure your Instagram engagement rate as well as the impression to be specified what kind of achievements you have made.
Inosocial can help marketers to take the right path throughout their Instagram marketing journey to bring lifechanging changes into their businesses with plenty of parameters powerful metric tools.
The advantage Inosocial analytic tool
Imagine you are going to pay on the Instagram business expenses, what the main points persuade you to go through with an Instagram analytics tool?
In response to this question, I should announce that, considering the tool features are more likely to attract the attention to try it out.
Consider critical factors such as Free trial, supporting both personal and business accounts, reasonable price based on services received will lead us to no need to think of another social media analytics product in the long run.
Use the full capacity of our Instagram analytics tools advantages to boost up the brand engagement
Get the audience’s growth report for every social media account separately.
Use it 7 days free trial.
Provide with all in one social media analytical report;
Available for both personal and business social media accounts
Run a social media campaign by considering the engaged users
Connect the Google analytics to get data to of the website traffic and visitors’ demographics
Social media metrics are what kills or breathe life to the businesses for Instagram, Twitter, Facebook, Linkedin, and youtube accounts.
Fortunately, this social media analytics tool is an all-in-one platform that not only manages all social media in one place but also provides you with every social media accounts statistics and reports. Indeed this is a full package with so many features such as
Automatic Scheduler
Data Analytics Tools
Social media monitoring reports
Social media performance tracking
Content measuring
Best keywords tracker
How to build an Instagram analytics report
After signing up to Inosocial, there is a need to login to the dashboard and work with any services you prefer most, here I want to explain Instagram analytics steps.
Login to inosocial dashboard and enter your Email and Password
Login page
After signing, set the timezone based on the location
Inosocial timezone
Go to Services tab, and choose Add services
Add service
In this step, you can add every social media account
Tap on Add option of Instagram
Add instagram service
Three options appear, choose the first one,” Instagram Streams &Analytics.”
Setup Instagram analytics
Then you will be asked to enter your Instagram username and password
Enter Instagram Email & password
After that, it needs to be authorized to sync the InoSocial dashboard with the Instagram account to access necessary information, Click on Authorized
Authorize Inosocial dashboard to get data
After that, a combo box appears to select how to receive for new activities
Inbox Only
Inbox and Email
Email-only
None
Select the most suitable one and click on Save Setting
select an item to how to receive an alert
Finally, your Instagram account added to Inosocial dashboard
Instagram account sync to Inosocial dashboard
Now, Go to Measure tab and select Report Builder
Build an Instagram analytics report
Type a Report name and Report title for your report (and select the period you want), Now tap on Select layout button
The default period is Last 30 Days
Here, choose a layout and click on Create Report
Choose a report layout
This window comes in turn of the setting you did to add the module
Add module window
Go to the Channels tab, and select the Instagram account you ‘ve added
Add a module from channels tab
Click on + sign to add the essential Instagram metric to the Instagram report
Add Instagram metrics
Now go to My Reports section to see all of the reports you have created for every social media or all of them.
My reports
What are the Inosocial Instagram metrics?
Instagram activity overview: This metric gives you general information about the Instagram account by Filer Date (1Jan-31Jan)
Followers
Following
Posts
audience growth: It shows the growth of your Instagram followers by day in over a period of time.
The chart fluctuation shows better this growth and shrinking of the audience detail.
Followers Metrics: Follower metric is showing the followers you gained in a particular interval as well as your following people in a while (1Jan-31Jan), but Total you follow refers to the number of audiences that have been followed from the first time of establishing the account up to now.
Top Instagram posts: It is obvious that the posts that have the most engagements (comments, likes) are available.most of the marketers assess this metric to find whether theirs targeted valuable posts went viral or not and I think it is the most useful point to run a contest for to reach the number of likes you want.
Publishing: It is another important metric to analyze the Instagram business page performance. It divided into two parts Messages Per Dayand theBest time to post.
Messages per day: display how many comments received in publishing the posts on each date.
Best time to post: It acts as an indicator to show in which time range the account gets the most engagements. For instance, 10 PM was the best time to post on Instagram from 1Jan to 31Jan
Publishing Messages Per Day
Publishing Metrics: It provides you with the total number of media sent, comments received
Also, Total comments in a while(1Jan-31Jan) are available separately.
Audience Engagement:
It shows the connection between the number of posting in a day with likes and comments gained, which are specified with three colors in the below chart. Also, it is like an analytics metric that shows which days had the most engagement and analyzes which posts come to top posts in your Instagram report.
So, it is good to know to publish three posts at least during a day.
Engagement Metrics:
The result of engagement metrics is in a table format that estimates all comments from all Instagram posts in compersion to the comments for the posts plus the amount of likes and sent posts in this selected duration (e.g., 1Jan-31Jan)
Engaged Users:
This metric shows with Instagram users engaged the most with the Instagram content.
Instagram insight is beneficial to use at the first look if you want to get to know how an Instagram analytic tool works. Although in general, it includes essential metric tools to give the complete report of your business accounts such as overview, reach, impression, and promotion, etc., it limits just the last 7 days of your Instagram activity and honestly, a professional business account, of course, need efficient analytics tool to act as the best way tracker of your Instagram engagement rate in details. Inosocial analytics tool has several options to extract from different Instagram metric separately in image, data, annotate as well as print format. Moreover, It shows the top Instagram posts with the number of comments and likes they received in a row while Instagram insight adequate to view these items under each Instagram post individually.
A few but Important Instagram insight v.s Inosocial Instagram analytics tool:
Metrics
Inosocial
Instagram insight
Report Duration
Different duration
Last 7 days
Report Output
Available in a different format
_
Top Posts
Yes
No
Audience Engagement
Likes, comments, media posted
Follow and unfollow
Engaged users
Show each username and last engagement
_
The last word, Instargam analytic tools are as many as possible for any marketers or business owners with any taste and need on Instagram, but the noticeable point is that whenever we want to think about modern marketing, it is our wisdom to focus on every social media channel to get the real and best result of our business performances, Inosocial, all in one management tool, allows us to go with not only with Instagram business tools like analytics but also with other social media tools and metrics to appear shiny and better than yesterday. The monitoring tool is ready in this all in one box for those with the aim of competitor analysis.
If you are managing a Facebook page either for your personal experiences or for your business, knowing more about audiences, user behaviors, time to posts, and other analytics factors is a must. Facebook analytics is a tool to help find out more about the users, their actions and other important factors.
What is Facebook Analytics?
Facebook analytics is a tool to see the engagement rate, account growth rate, the best time to post on Facebook, top posts, and other Facebook data to see the status of the Facebook page.
Facebook analytics, which is also known as Facebook Insights, tracks likes, page views, and more. Facebook analytics tells you who your audience is and how they’re interacting with your page. … It’s packed full of insights and data that can help you get the most from the social media that reaches 1.62 billion users every day.
What is Facebook engagement?
Facebook engagement includes every action of users on Facebook posts. These actions include like, comments, clicks, and share.
Facebook engagement shows how useful a post is or how is the growth of the account. Undoubtedly, the more involvement an account has, the better that account performs in general.
How to use Facebook analytics?
The main way to see Facebook analytics is the Facebook insights which is the in-app analytics feature on this platform, just lie Twitter analytics, and Instagram analysis tools.
To use Facebook page insight, you should log in to your account and go to the Facebook page.
Login to your Facebook account
Go to Facebook page from home
Click on the top menu on insight
You can choose different parts from the left menu. By clicking each section on the main page, you will get a more in-depth insight. Though, It may look a bit confusing specifically for beginners to use Facebook insight.
If you have just started your Facebook page, or you have no ideas on how to use Facebook insight, you should go for InoSocial. It has a simple and easy to use dashboard, in which you can add all other social media too. Below are some of the Facebook analytics parts.
Facebook page analytics
Unfortunately, Facebook doesn’t provide any analytics for personal profiles. Therefore, to see Facebook metrics, you should create a Facebook page. Facebook page analytics can be divided into main sections:
Followers
Like
Reach
Pageviews
Page previews
Action on page
Posts data
Events
Videos
Stories
Demographic
Messaging connections
Facebook video analytics
For advanced analysis of other people’s pages, you need to use tools, for example, Popsters.
In the video analytics, you can see two different data:
Performance: the number of minutes all videos are watched from the selected period.
Top videos: highest performing videos by minutes viewed from the selected periods
All in all
If you are running a Facebook business page for your brand, using Facebook analytics is a must for further improvement. In general, Facebook analytics gives you a better insight into what users may love and how to perform better on Facebook.
To schedule tweets, you need to choose one of the two methods available. Both of the methods on how to schedule tweets are explained thoroughly here.
Whether we use Twitter for personal or business purposes, it is a really wise idea to schedule tweets in advance because it would have tons of benefits for our account’s growth.
Twitter is still one of the most popular and used social media platforms after about fourteen years of its emergence, and it’s still a priority when it comes to social media marketing and promoting businesses. That’s why we should never underestimate the power of this platform.
But, not all of us have the time to devote to posting tweets on Twitter daily, but knowing how effective it can be for marketing strategies, we should consider using it. That’s when a Twitter scheduler would come in handy. Keep up with me how to get to know more about what a Twitter scheduler is and how to schedule tweets for your accounts.
Can you schedule tweets?
Twitter is one of the few social media platforms that allow its users to schedule tweets from Twitter itself. Not so long ago, Twitter announced “Scheduling Tweets” in a blog post. The in-app tweet scheduler has made it very easy to schedule tweets for any time in the future, and there is now no need to get a third-party tool or plugin or even pay for a service.
Even if you are not a professional Twitter user, it is not hard to learn how to schedule tweets, and I have covered all the steps for tweet scheduling in this guide.
What is Twitter Scheduler?
A twitter scheduler is a kind of automation tool, which automates the act of tweeting for us. When we opt to use a scheduling tool, we are asking a tool to help us with sharing content on Twitter.
Most of us are busy enough with daily tasks and jobs which makes us not to have enough time for tweeting on the best times of Twitter to get more engagement and to maintain a good quality presence on the platform, but using a scheduler, we would never need to worried about missing the best times to post on Twitter.
All we have to do is to devote some minutes preparing the content and set their date and time; then, these tweets would be shared one after another when the scheduled time has arrived, and you’ll not even have to touch your device for posting. Isn’t that just wise to use scheduling tools?
Imagine you are running different accounts for different purposes. Wouldn’t’ it be helpful to have a tool that would share your tweets to all these accounts at the time and date you set? That would be most beneficial for business owners and marketers.
What are the benefits of scheduling tweets?
I’m sure by now you know how useful a Twitter scheduler is, and you can’t wait to get to know more about its advantages, so I’d go straight to the point and write a little more about the benefits of scheduling tweets.
· Saves us lots of time
When we decide to schedule tweets, the first thing we from it is that it helps us save more time. Most of us tweet more than once each day, which requires us to log in to our accounts, choose to compose a tweet, edit the captions, choose media and share them one by one at different times of the day. Using a Twitter scheduler would decrease the time we spend on sharing tweets a lot since we only need to prepare our content once.
· Makes us more productive
As a marketer or business owner, you surely know that tweeting once a day is just not enough, and the more you tweet, the better the results would be. Twitter is not like Instagram that posting three times a day would be considered too much; tweets can be shared more than Instagram posts.
I used to tweet ten times each day at different times of the day, and that required me to cease all my actions and job tasks I was doing and go to twitter to share content. This made me get distracted from the job I was doing, like ten times a day! After I got to know how to schedule tweets, I did not have to worry about missing the time to tweet, and I have them all scheduled in advance.
· Gets us more audience
Just like all other social media platforms, Twitter has some best times to post, which means that users are most active on specific times of day, which makes those times perfect for tweeting. You can easily set your twitter posts to be shared at the right time, which helps you get more audience by getting noticed more.
· Maintains a good Twitter presence
If you are that kind of a person who does not have time to be active and share tweets constantly, all you need is to schedule tweets. This would keep your account updates and fresh with the tweets you have previously prepared and you’ll have an organized twitter presence.
How to schedule tweets on Twitter?
Scheduling tweets has two common methods. The first method is to schedule tweets by going to ads.twitter.com and signing up for an advertiser account or act more wise by choosing a reliable social media management tool which also offers a Twitter scheduler because with such a service, you can schedule tweets in multiple accounts at the same time and you are not obliged to have an advertiser account and pay lots of money.
Follow the steps below to know how to schedule tweets on Twitter:
1. Head to the Twitter ads site
2. Login to your advertiser account, and if you do not have an account yet, sign up for one.
3. Tap on the “New Tweet” in the top right corner or head to the “Creator” tab and choose “Tweets.”
4. A tweet composer would then appear.
5. Check the “Only Scheduled Tweets.” Option at the top.
6. From the message which pops up, choose “Compose a Scheduled Tweet” or “Compose Tweet.”
7. A new box would appear in which you have to click on “Scheduling” and type any message.
8. At this stage, you can set your desired date and time.
9. Now that you are done preparing the tweet select “Schedule Tweet.”
10. You are done scheduling the tweet, and you can find it on the “Only Scheduled Tweets” column on the advertiser dashboard.
All in All
Scheduling Tweets would save you a great deal of time and energy. If you are going to grow your Twitter accounts, it is better to post at the best time, and make sure you’re tweeting a few daily.
With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face.
Facebook, as the most significant social media ever, provides unlimited space for brands and marketers to advertise their services and goods. Every change in the Facebook algorithm impacts the world of digital marketing, significantly. So, this is important for digital marketers and brands to know what’s happening out there.
Here in this article, we will discuss 3 of the most significant algorithm changes to Facebook in 2020.
Facebook Algorithm Changes in 2023
Ads policy disclosed for FB users
As of April 2019, Facebook announced that users now can see why they are receiving certain ads.
People receive ads on social media either for being on a customer list of a specific brand or for their data sold to a third party business by the social media they are using.
Be it a customer list or sold data, Facebook users now can see how the ads they get work.
As a result, users now have more control over how the ads will be displayed to them. They can block the promotion or click on “why am I seeing this” option to see the mechanism behind ads sent to them.
This transparency policy is affecting brands and businesses to a significant degree.
Formerly, companies could buy user data from social media without informing users. But now this means that users know their data can be sold without their consent, so the reputation of the brands buying the data will be affected negatively.
However, after the infamous year of 2018 for Facebook’s privacy and transparency issues, this company has decided to go for more honesty for users, which also means a reduced level of ads impact on FB users.
Now, marketers and brands need to seek new strategic ways to impact their potential customers.
More focus on friends’ connections
Early in 2018, Facebook users experienced a change in their feed order; they were seeing more of their friends’ photos and videos and less of ads and branded promotions.
This limitation came with a bitter reality for brands: they couldn’t send their ads to all FB users, anymore.
Since then, Ads would fly only through friends and group connections.
Another friend’s limited change in Facebook Algorithm is that private messaging took over public and group messaging, in March 2019.
This fact indicates that Facebook is moving towards a more security-based messaging mechanism, i.e., encrypted messaging system.
Facebook’s emphasis on privacy and transparency alerts marketers who use personal data from users to stay ahead of opponents.
Banned words in ads
As every Facebook marketer knows, some certain ads will be banned on Facebook.
The banned cases include:
Ads with profanity intentions.
Sales and purchase of a weapon.
Body parts sales.
Marketing methods that fall into the MLM marketing category.
A cryptocurrency exchange or sales.
Advertising tobacco or any tobacco-related products.
Human trafficking marketing on social media.
These are some specific ads categories that Facebook prohibits in its marketing guidelines.
But new Facebook algorithm changes have also proved that some certain words will also get an ad banned.
Marketers must research these words (the number of which is being added to, every day) and avoid using them.
By the way the guide: “TikTok algorithm” might seem interesting to you since it explain TikTok’s algorithm, as well.
So, marketers must keep up-to-date
With the major changes made to the Facebook algorithm and other possible updates with social media policies, Facebook and other social media marketing will take a new face. It is worthy also to note that Instagram and WhatsApp are following their parent company in terms of security and transparency.
After Amazon successfully launched its B2C program in 2015, it decided to expand its functionality in 2016 to a B2B one, enabling Amazon business user accounts. This account lets businesses to buy directly from each other, gives them the possibility to determine their payment methods, provides them with reporting tools, and enable a lot of other accessibilities for businesses.
Amazon Business provides business owners with a variety of features
Who can create an Amazon business account?
All businesses that have a physical location inside the USA and its territories are eligible to join the program. Besides, Amazon business has some limitations that accounts and businesses must observe:
Stock Keeping Units (SKUs) are numbers dedicated to each item in the inventory by the retailers and helps to identify their prices, manufacturers, and inventory. Business accounts on Amazon provide you with exclusive SKUs.
Tax-free programs:
Sellers on Amazon can join the tax exemption program if their purchases are qualified by the program.
Business pricing:
Sellers and customers on the Amazon business seller program can benefit from the features of the business pricing. This program provides users with attractive and competitive prices across the platform and offers discounts to businesses, without considering the quantity they purchase.
High volume purchase discount:
Amazon’s business program also gives businesses the possibility to buy a higher volume of goods at lower prices. This is a discount applied to high quantity purchases.
Seller credentials:
Sellers on the program can also add their credentials to their business accounts. These credentials can include ISO marks, the gender of the user, their niche, location, the size of the business, etc. This helps users and businesses find the business account, more efficiently on Amazon.
How can businesses join the seller program on amazon?
Businesses can go to the Amazon Business page and create an account there. If you are already a user of Amazon, you can either enter your previously registered email to change your current Amazon seller account to an amazon business seller one or register with a new email to keep your seller account separated from your business account. Then proceed to fill in the form on the next page.
Amazon business seller program fees
There is a monthly fee for those joining the program. By this payment, a bunch of features will be available to the seller in the business-to-business program of Amazon.
To wrap up
Amazon business seller program is absolutely a step towards a new generation of online retailing, enabling businesses with tools and opportunities to optimize their online shopping selling activities more than ever. Amazon is expected to lunch more and more programs and updates to create a richer user experience throughout the platform.
