Content marketing | InoSocial

Comprehensive guide to making money on Medium

Making money on Medium is as possible as feeding thirst with water provided you know the nuts and bolts of writing on Medium.com, besides being an active social media member. Here is what a blogger needs to do to earn money from the comfort of home.

Join the partner program on Medium

The partner program of Medium.com lets bloggers make money through blogging there. So the first to do to make money is to join their program. This program is free to join, and all you need to do is to give them your bank account number so that they can pay for the blogs.

Making Money on Medium

Read a lot on Medium

There are a lot of valuable articles on Medium, and if you join the right community, the blogs meant for you are boundless. Plus, writing great content needs a huge volume of reading great content. This also introduces you as an active member on medium and will cost only $5. Besides, paying the subscription will help other good bloggers on Medium make money and this is the smallest thing writers can do for each other on medium. After all, we bloggers and writers must support each other in the first place.

Keep writing and voicing your mind

Keep writing and write a lot. Some writers and bloggers compose more than 30 articles per month and this shouldn’t be a difficult task if a blogger is truly in love with writing. Voice your opinions on anything valuable enough to be discussed on Medium and let readers know the author’s tastes and senses about things. This will help to build the

audience fast and steady for making money on Medium.

Do not go for clickbait

Clickbait is the act of stuffing the content with links to a specific destination that will make money or value for the writer. This is the wrong way of advertisement because most of the time the content is of no importance and attracts people only to increase the traffic to a website. It is okay to link the content to other blogs and webpages that provide additional information to the readers, and if these links are valuable ones (in terms of knowledge and content), then the blog becomes more worthy. But do not fool the audience by leading them to a page that has nothing to do with the core content. Readers will notice this, distrust, and leave you.

Write controversially

To be on the same boat as all other people is what kills the content engagement. Try to provide the readers with new and even odd viewpoints. It doesn’t mean that you need to be irrelevant or look like a weirdo, opposing the rest of the world. Controversial writers and bloggers look at things differently and see all the aspects of a given incident. They try to help readers see what cannot be seen without a sight equipped with insight. Simply put, writing controversially means to help readers see with their third eye.

Be patient on Medium

Making money on Medium is not easy, and it doesn’t pay back quickly. In fact, Medium gives an opportunity to safely invest your time into writing and earn money later in the future. Neither is building an audience on Medium. Your audience will develop in the course of weeks and months and through constant writing and engaging with people on the website. So, patience is the most crucial equipment when joining the community of bloggers.

Always do the analysis

Medium gives bloggers the tool to analyze the performance of each blog, and this is great as you will know which content is gaining the most engagement. Doing the analysis gives the insight to step in the right pass and follows what leads to redemption as a medium blogger. See what people love most about your writing and try to provide them with more of the kind.

Stick to the curation standards of Medium

Each blog you compose will be read by the curators on Medium, and they have genuinely high standards when it comes to curation. They let the author know what content they assume worthy of being part of their main feed. So try to stick to their standards, not only for being part of Medium’s main feed but also because their rules are of high quality and make the content a valuable one.

Final thoughts

When some websites recruit freelancers to pay them $5 per 1000 words, it becomes evident that making money through writing and blogging is not easy. However, many Medium bloggers earn something between $500 to $10000 or more each month only through writing. Making money on Medium is a prosperous way to have passive income, and it is not something to be looked down at. Just be patient, voice your mind, and write. Happy blogging!

All about your website’s call to action buttons

You may have a lot of traffic to your website, but you might be looking for a way to make people buy more from your website. Do you know how to do it? The first and simple answer is optimizing the call to actions.

Call to action buttons are words that you should use in your websites to make people stay on your website for a longer period and finally make them buy the service or product that you provide. Many people spend fewer than 15 seconds on websites, so you must make the website so attractive and use the best call to actions to keep people on your website.

For having a successful call to action buttons you should know:

Words you should mention and avoid
Ways to create the best call to actions
The psychology of colors to use on websites

Why is CTA important?

CTA plays an important role in motivating website visitors, and it helps you to turn visitors to customers. It is also a practical factor between lead and conversion, and if you ignore it, you’ll undoubtedly regret it.

Here are some reasons why CTA is important for your website:

CTA motivates visitors to buy
Customers like to hear those words
CTA boosts the chance of success

Don’t ignore CTA

Call to action is like a cherry on top of a tree which everyone wants to get it. Using the right CTA at the right place and time, would easily grow your clients and create loyal customers. Try it to see the results.

Strategies to optimize your call to actions:

Don’t use generic words

The call to action words must be related to the service and it is really important to remove some words such as Download, buy, order, submit, or any other words that show you are forcing people to do something.

Use positive words

For having the best CTA, you should ask gently and use positive words and make them feel that they are benefiting by clicking on the call to actions. Here is a list of positive CTA words:

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Choose the right image for your CTA

If you are using a picture for the cover or the one that is relataed to CTA, you should choose an image that is not looking to the audience and visitors; instead it is looking at your call to action; it would draw more attention. So people would look at your call to actions, and they won’t be distracted by images.

Put the call to actions at the right place on your website

The call to action buttons should place in a specific place to work. It is recommended to use it on top of the page; so visitors don’t need to scroll down a lot to see it. Also sometimes you should use the same call to actions at different places of websites. You’d better know that 80% of visitors stay on top of the fold, so you should use the CTA on top of the fold to get a better result.

Also, researches show that only 20% of users scroll down the fold.

Pay attention to the font

Certainly, call to action buttons should be big enough to attract people’s attention and stand out among all other stuff on the page. To make it better, leave a space around the CTA button to improve its readability.

Choose the right color

All popular websites with many clients don’t have the same CTA button colors, so there must be a point which is using a color which has contrast from the background of the website. Choosing the right colors increases clients, sales, and lead.

What are the best colors for the call to action buttons?

Green, orange, red, and yellow are the best colors for the call to action buttons. Each color is used for a specific CTA button; for example, red is used for urgency; green is mostly used for products or services which are about environment, peace, and psychology. Also, yellow and orange show happiness.

What are the worst colors to use for call to action buttons?

There are some colors that you should avoid using them such as black, white and brown because people won’t feel good by seeing these colors and most of the times they are unlikely to click on them.

Conclusion

CTA helps you have more traffic on your website, and it is all about the placement, color, font, text, image, and wording of the website.

Have you ever tried these strategies? Which strategies worked best for you? Share your experiences with us!

How to write the best marketing copy to attract consumers?

Writing a web copy is a powerful and unique entity that can help you to reach your goals, and for being successful in writing copy for your digital marketing business, you should know the copy write techniques and tricks to sell your products or service for standing out among all other digital marketers.

What is marketing copywriting?

Marketing copywriting is writing to develop web visitors’ awareness, advertise your product or service, increase your brand’s loyalty and popularity, encourage visitors to use your product or service and keep your current customers and make them come back to you. Here is a list of common formats of marketing copy:

Blogs
White papers
eBooks
Social posts
Web copy (landing pages)
Video scripting/storytelling
Paid ad copy
CTA copy
Email
Case studies
Infographics
Webinars

Why is copy marketing important?

SEO benefits

You are definitely looking for a way to be found by people in online searches if so, you can take advantage of SEO marketing from writing a good copywriting. But you should not only pay attention to the copywriting but also use the keywords that are necessary for SEO.

Boost your message

The copywriting helps your audience to understand that they would benefit from doing business with you.

Create a cohesive message

You will focus on many important factors while you are copywriting, such as logo, images, color, font, etc.

Help your prospects focus on What’s important

The copy will let the audience to feel that they need to use your product or service.

How to write marketing copy?

“Originality matters a lot when it comes to writing a web copy. You need to make sure that there are no instances of plagiarism in the web copy you’re going to publish to avoid the negative consequences of duplication. A Plagiarism Checker by plagiarismchecker.co is a smart utility that can help the web owners to check whether duplication is existing in their content or not. It’s advanced software that conducts an in-depth analysis of your text and displays even if 1% plagiarism exists. It’s a premium tool that offers multiple packages to users; you can choose the one that best fits your needs.”

1/ Your headline plays an important role in attracting consumers

Do you think about the main message that you want to tell to consumers before choosing a headline?

The first thing that a web consumer or visitor sees before everything is the headline. You should focus on the important benefit of marketing while you are choosing a headline for your content. Besides, you should clearly explain how readers would benefit from your product or service.

2/ Promote your content’s readability

Most of us are used to write academically, and we hardly use broken sentences because that’s how our teachers have taught us to write in high school. Actually, you must forget about those rules and structures, and use broken sentences in the web copy to promote your content’s readability.

Use short sentences to ease the visitor’s reading. Such as:

It doesn’t seem possible. (…). But it is.
It’s our thinnest display ever. And it’s the first of its kind.
And that’s just for starters.

Also, you can separate a long sentence into two short sentences. Moreover, you should Increase the font size and forget about the long sentences specifically at the beginning of the copy. It will encourage web visitors to keep reading.

In addition, you should use photos, videos, graphs, and gifs to attract web visitors. I am so interested in photos and graphs, how about you?

3/ Keep readers interested in reading by telling stories

Stories are memorable and charming; that’s why it is essential to use stories in your web copy. You should think about the stories that you can tell about your products.

4/ Find your audience’s objective

Not only you should advertise and say the advantages of using your products, but also you should discover your audience’s objective and mention them in your copy. For finding your audience’s objectives, you should brainstorm and consult with your co-workers or people who may have enough information about it.

5/ Compare your products with other similar products

People are interested in comparing things with each other and choose the best one among them. All you need to do is to compare your product or service with similar ones. It is the best way to highlight your product or service to be seen as the best.

Also, if you sell different models of a product, you can compare the new and old one and include the advantages of using a model over another one.

6/ Use a persuasive call to action

Another important factor is using the call to action button at the right place when the audience is encouraged to use your product or service. Keep in mind that you shouldn’t use the call to action button when the readers are not ready to purchase or when it is too soon to offer to buy your product.

Also, you can redirect them to another page that explains more about the service or product, in that case, you should use a colored link that stands out in your copy.

Here are some examples of call to action words that you can use in your web copy too.

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7/ Use everyday language

Certainly, the web visitors are a wide variety of people with different education levels, so the copywriting should be easy to understand, and you shouldn’t misunderstand it with a Literary Competition.

8/ Use sub-headings

According to the researches, 79% of people scan the webpage before reading and doing anything. First of all, they look for words and images to know whether the page attracts them or not. So how should you keep people on your web page?

Cut long copies into pieces and several sentences.
Use sub-headings for each section and use keywords.
Bold sub-heading
Allocate h2 or h3 for each heading for the better SEO

9/ Avoid spelling mistake

It seems to be an obvious point, but some writers may ignore it, which would harm them and get their web page in danger.

Web visitors would easily leave your web page by seeing a mistake, even the spelling one. So, don’t ignore it. If you are looking for ways to stop making spelling mistakes, these tips are helpful:

It is better to always look for a word in a dictionary if you are not sure about it.
It is highly recommended to print your copy and review it on the paper rather than the screen.
After being done with copywriting, you should take it away for a while and then reread it.
Ask a proofreader to check the copy.

10/ Use images

Most people agree that blogs with images seem more interesting. Also, if you care about the SEO value, you should know that images carry SEO value, but not all images!

Use high-quality images; While the good one can benefit your web page, the low quality or badly cropped image can ruin everything
Use relevant images
Don’t forget to add alt text and tag to the images
Pay attention to the copyright
Use active voice

You should use active voice in most of the writings, but using the active voice in copywriting is more important because:

It is easier to read
Makes the copy smoother
It is impactful
It is more natural

To wrap up

And finally, forgetting many sales, you should focus on readers a lot because they should feel that you care about them. Follow the mention tips and tell us about your experience in copywriting. We are all ears!