Writing an Excellent Marketing Case Study

Those who work in marketing know very well that case study is one of the important tools to deal with customers. This is a story of your success when you helped a customer with the similar demand solve their problems.

What is a case study in marketing

As marketers love using storytelling, this is basically your personal story as a great marketer on how well you feel the customer and help them choose something that will satisfy their needs. It is important to present a customer, who came with a problem, and who ‘lives happy ever after’ after you helped them. 

Case study is also a great method to humbly promote your skills and achieved results. It is an easy way to convince a hesitating customer in partnership.

If you do everything right, you will be able to show your approach to each separate case and capabilities that lead you to the desired result. 

To tell the truth, many think it is a nightmare composing a case study because it demands storytelling skills and correct tactics to present yourself to the potential customer. It does need all that, but the flow of process depends greatly on how you treat it. 

However, there is one important aspect to remember – case study should not be about your company’s greatness. Winning case studies always tell the story of a person, and always focus on that person, their demand, their journey and success. 

How to write a marketing case study

Let’s first talk about the length of a case study. How long it should be. Remember, case study is not release or advertisement. Most sources recommend making it not less than 500 and not more than 1500 words. It depends on the sphere you work. 

Most of the word count should be given to the part of the text where you describe benefits and results. It is a good idea to use graphics to add more information. 

Tips to Write Marketing Case Study

Now when you know what a case study is and why you need it, let’s go to the practical part. Here are some important tips to compose your case study:

Do tell a story. Case study is a great tool to show your professionalism in marketing to help customers and illustrate the results of your work. A story about a real person will help your customers imagine it vividly and understand better. Involve your customer in this story from beginning to end. 

Talk about specific solution. Think about all your cases and choose one to several you would like to share with your potential customer. Include details. This will help you with the response from the potential customer who has the same problem. Emphasize who your services help solving the problem. 

Plan. Planning is a good idea for many things. It works perfectly well with case study writing. When you have a plan the process becomes much easier for you. 

Win customer’s approval. When you work with a client and achieve result, it is a good idea to win their approval to use this project for your case study. It is best to do it without delay while the customer still experiences the emotions of happiness from your service. 

What should be in your CS?

  1. Title that is short and catchy. Tell about the results of the story to catch attention.
  2. Your customer. A case study normally starts with introduction, brand presentation and their service. Include a customer like the main actor of the story. 
  3. Problem. Proceed to identifying the customer’s problem/s and challenges on the way to solving it. 
  4. Solution. It is time to show your approach to the customer’s problems. You should describe details, each step you did to find the solution.
  5. Result. Describe the results you achieved thanks to your approach. Use all the ways possible to show how you helped your customer – data and statistic, visuals. 
  6. Call to action. Marketing case study always aims at encouraging your potential customer to achieve similar results. Your article needs to conclude with a strong appeal for action

Help with marketing cases

All the above sounds a bit complicated, doesn’t it? Especially if you are just starting to create your system of case studies. There is no need to stay on your own with this challenge. Ask for professional help.

Where can you get help with case study? Let’s see, a case study is basically an essay adjusted specifically to your sphere of work, right? It means that you can address case study writer from Bidforwriting.com and get professional assistance. 

This service has proven to be a reliable partner when it comes to any type of writing. They have an impressive team of experts in multiple spheres, including marketing. This online essay writing service will do its best to make you their happy and satisfied client. 

When you place the order at their website, you will be able to contact the case study writer from Bidforwriting.com who will deliver your order to discuss all the details. You will share your experience and they will use your story to compose a winning case study. 

Even after that you will be able to monitor the execution of your order, make suggestions and corrections in the process of writing. You can be sure that your case study will be written by an expert in marketing and with the use of proper language.

We recommend not ignoring such a tool of turning potential customer to standing customers of your company as case study. If you need help composing winning cases, you can always ask assay writer service for help. 

What Does Sponsored Content mean?

You may hear the phrase sponsored content. It means that a name has given some money to make some content in front of you.

Do you think sponsored content would works?

Sponsored content makes your company in front of characters in situations that they are already searching for it. It holds great data and seems suitable for the context. You can use this way to show people more about what you perform.

Continue reading this text, and learn more about:

What does sponsored content mean?

Three features of sponsored content

What does sponsored content mean?

Sponsored content is selected content that a guarantor pays an administrator to produce and share. It is a kind of native advertisement that is compatible with the encompassing content on a webpage.

In other terms, sponsored content is an advertisement that seems to be there as a logical fit for a platform, rather than an invasive display.

Why is sponsored content a common form of retailing?

  • Sponsored content build your brand seem reliable and accurate by putting it alongside other things that the spectator appreciates.
  • Sponsored content continues to the user activity instead of confusing it.
  • Sponsored content is one of the rare access to funding for publication without disrupting people.
  • Sponsored content is not a restricted format or kind of media.
  • Sponsored content is commonly helpful – a content creator (with an audience) takes funding, and a stock creator (who wants an audience to become customers) finds an audience.

At its heart, sponsored content is easy: Two names make a sponsored content partnership – the merchant funds for the content, and different brands, social media influencers, or administrators distribute it.

Sponsored content is a popular way that has been approximately for more than 100 years.

Three features of sponsored content

Sponsored content is developing with the digital scene. Like new ideas for us to use content emerge, you can trust that sponsored content will happen.

Because it is ever-changing, various sponsored content descriptions are not exhaustive or comprehensive. When setting sponsored content, there are three features you need to notice:

  1. The distinction between sponsored content and native advertising.
  2. The content forms of sponsored content.
  3. Sponsored content are the same as other content in the feed.
  • The distinction between sponsored content and native advertising.

The distinction between sponsored content and native advertisement is that it is a kind of native advertising special to a sponsored partnership among two names. 

All sponsored content is the local advertisement, but not all local advertising means sponsored content.The variation is that sponsored content remains just that – content. It is a video, photo, or object that seems like other items on the page.

  • The content forms of sponsored content

All types of content are a sort of sponsored content because it is not limited to any form or custom. The only point distributing content from sponsored content is the sponsoring.

Sponsored content involves Articles, Listicles, Videos, Photos, Infographics, Sponsored Tweets (Twitter), and more.

Like what you see in this list, social media sponsored content is the usual topic. All social media programs offer a new kind or type of content. 

All social platform has a bulky audience of regular users. It performs the social feed as direct access for sponsored posts.

Based on a study by Content Marketing Institute:

Social media covered the table of advanced methods B2C marketers apply to share content

Of the 68% of respondents who employ advanced methods, three out of four (77%) value sponsored content on social media

33% of respondents practiced sponsored content on websites different from their own.

  • Sponsored content are the same as other content in the feed.

Show advertisements, banner ads, full-page ads, and even advanced listings do not work very well anymore. But studies from 2018 proved that people do not avoid all ads, they avoid interfering ads more. Sponsored content gives a resolution to this by placing ads on sites that people are already searching. The presentation of sponsored content within the usual content attracts attention apart from the sponsor and delivers it to the original post.

The content is compatible with the page, and the reader’s defender is off. Their first form of content is original, and the uncertainty they hold toward conventional advertising is over.

Conclusion:

As a trader, you might like to make effective ads for your brands. Today, there are different opinions about this topic on various types of that. Here, we talked about Sponsored content and how it helps you to get more customers. 

How to Create a Research Paper Format Like a Pro

After spending months and months on your research, you will eventually come to a phase where you have to write a research paper. This is a crucial step because you are going to depict in a paper whatever you have done during your entire research. However, some people may find it challenging to create a research paper format. Do you also want to write an impressive research paper like a pro? Don’t worry! Here, in this blog, we are going to see how to write a research paper step by step.

What is a research paper?

A research paper is more than just an essay. It is a detailed description of your understanding, perception of a particular topic. Simply, a research paper contains a complete explanation of what you have learned about a particular topic after doing in-depth research on it.

A research paper can contain information from the books you referred to, internet sites, lectures, interviews, and other secondary sources.

What are the types of research papers?

There are many types of research papers available. Before creating your research paper format, choose a type that best suits your assignment or requirement. Some of the common types of research papers are listed below.

No.Type of the paperDescription
1.AnalyticalIt involves focusing on a particular issue and making conclusions based on different findings and analyses. This paper seems more neutral than being positive or negative.
2.Argumentative (Persuasive)This type of paper shows both sides of a controversial topic and tries to make the reader inclined to its favorable side. It should include logistical data and facts to support the most favorable side.
3.DefinitionDefinition paper provides explanation and information about a particular topic rather than arguing any opinion.
4.Compare and ContrastThis paper deals with comparing the differences between two viewpoints, subjects, or topics. It involves comparing and contrasting the differences between them and supporting one.
5.InterpretativeThe interpretative paper involves the usage of knowledge acquired from a particular case study. It can include facts and information that supports the conclusion.
6.Experimental ResearchIt is the most common type of paper in biology, chemistry, and physics. It explains a particular experiment and analyzing its outcomes.
7.Survey ResearchThis paper contains a conclusion of a conducted survey. It includes the analyses and information collected from the survey.

Things to be noted before starting to write

i. Thoughts And Ideas: Before starting to write, it is essential to have a clear understanding of your thoughts and ideas, and be precise in presenting them. Have organized notes about your understandings and conclusions you have drawn from the research. Try to compile them neatly and present them in a way that is easily conveying to the readers.

ii. Clarity in Presentation: Present your understandings and ideas more clearly in the paper. Since your paper will be available worldwide, you have to convey things in an engaging way. Always try to maintain clarity, simplicity, and accuracy while presenting your thoughts on your paper.

iii. Reliable Sources: Before starting to write, conduct a study about the materials and resources you are going to use. Instead of simply using Wikipedia or Quora, try using academics sources that best explain your topic. Credible sources such as scholarly articles, scientific studies, government websites, and news bureaus are good for gathering information. Trust only the reputed and reliable sources for usage.

iv. Thesis Statement: The thesis statement forms the foundation of your research paper. Develop a thesis statement that powerfully depicts your research. Because the entire paper revolves in such a way that it answers whether the thesis is true or not.

v. Outline: After getting the thesis statement ready, and organizing the resources you are going to use, the next step is to prepare an outline. The outline is a great way to draft your paper before going into the body of the paper. It helps to set out your paper’s structure. The outline contains the key points and arguments. Simply, you can grasp how your paper is going to look, by using this outline.

Structure of the Research Paper Format

It is the most crucial part where you are going to work on the body of the paper. By following the outline, it is easy to create the body of the paper with proper formatting. The components of a research paper include:

Sections of a Research Paper: TitleAbstractTable of ContentsIntroductionBody paragraphs (experiments, materials, methods, tables, figures, and more)Results/ FindingsDiscussionsConclusionBibliographyAppendix

Title: Clear and interesting title is necessary to give the first impression about your work. The title page should also contain the name of the authors and affiliations.

Abstract: This page is intended to give a wholesome summary of your research work. The sentences used in the abstract should be short and clear. This is an important section, through which the reader is going to get an idea of what the entire paper is about.

Table of Contents: Your paper’s different sections and components should be tabulated here along with the page number for easy reference.

Introduction: Keep the introduction more elaborated and look different from your abstract. Include more background information and the objectives of the research. Properly state the reasons for starting this research, explain the thesis statement, and make it look informative.

Body paragraphs: This section includes all the experiments and methods you have conducted during your research. Say about the materials and sources that helped you during the research. Include tables and figure that explains the experiment. In other words, this is the part where you can say about the heart of your work.

Results/ Findings: Discuss what are the results you have got from conducting this research here. This is the part that says whether you are proving your thesis statement is true or not.

Discussions: In this section, say what do you get or infer from the results you got.

Conclusion: This section briefly speaks about your entire work and the interpretation of your results. You can also include any limitations you have faced, and how you are going to meet them in your future works.

Bibliography: It includes the list of sources and literature used as references for your work.

Appendix: It contains the attachments or supplementary material that can be used for a comprehensive understanding.

Formatting Your Paper

The research paper needs proper formatting according to the style you are going to follow. The most popular formatting styles used for the research papers are APA, MLA, and Chicago. The font style, font size, headings format, and page layout differ according to the style you choose to follow.

APA Research Paper Format:

  • Font Style: Times New Roman/ Arial
  • Font Size: 12 pt/ 11 pt
  • Line Spacing: Double
  • Paragraph Indentation: Half an inch.

APA paper has a running head (title) on each page of the paper with page numbers on the top right corner. It has five different levels of headings ranging from Level 1 to 5. It should also contain author citations and a reference page with proper formatting at the end.

MLA Research Paper Format:

  • Font Style: Easily readable like Times New Roman
  • Font Size: 12 pt
  • Line Spacing: Double
  • Paragraph Indentation: Half an inch
  • Headings should be title case capitalized.

The first page of the MLA paper contains your name, instructor name, course name, and code, and due date mentioned above the paper title. Every page should contain your surname along with the page number at the top right corner. The last page contains the works cited page consisting of all the sources and references used.

Chicago Research Paper Format:

  • Font Style and Size: 12 pt Times New Roman or any other standard font
  • Margin: 1 or more than 1
  • Line Spacing: Double
  • Paragraph Indentation: Half an inch

The title page is not required here but you can always if you want to. The page number should be placed either at the bottom center or at the top right. It provides two styles of citations as author data citation with reference list or footnote citation with a bibliography. You can use any of them.

Choose the right formatting style for your research paper format according to your requirement or according to your supervisor’s guidance.

Proofread Your Paper

After getting your final draft ready, proofreading is essential to check whether any errors occur in the paper. Properly check each page of the document and make corrections if required. Look for grammar, punctuation, and spelling mistakes and correct them accordingly. Check whether the paragraphs are within the given word limit and remove redundant lines or words to make them short. Check whether the flow is maintained during the entire paper. Finally, read the entire paper from a reader’s perspective and make adjustments that enhance the readability of your paper’s readability.

Your paper is now ready to be published! Follow the above-mentioned guidelines to write a research paper format like a pro.

Frequently asked questions

1. What is APA style in research?

APA stands for American Psychological Association. It is the style of documentation that provides guidelines for font size, style, and formatting. It is widely used by research papers in the field of sociology, psychology, and more.

2. What is the research paper format?

It is the format and methods we follow while writing a research paper. It covers the contents of the paper, styling, formatting, and components that define the paper.

3. How to make a research paper format?

  • Be clear about your thoughts and ideas
  • Prepare a thesis statement
  • Present your ideas and understandings clearly in an outline
  • Make a rough draft
  • Work with the paper’s body
  • Choose the formatting style
  • Proofread.

Marketing ideas to grow your rehab business

Upon hearing the word addiction, we envision drug addicts, syringes, and a lot of alcohol. Every day 128 people die due to drug overdose in the United States. Drug addiction is prevalent in society, and it affects people of every age. The addiction can result due to any reason.

Some people might try such stuff under peer pressure, and some start doing drugs out of depression to escape reality. Every day we see many homeless drug addicts lying around, and even our loved ones can develop a drug addiction. People with addiction not only endanger their lives but their families also suffer.

None of us would sit back and watch our loved one being snatched away by drug addiction. To help our loved ones cope with their addiction, we try talking them through. Our last resort is to find a rehabilitation center to overcome their addiction. Rehabilitations offer support and therapies for people with addiction and the people looking for a way to come out of that pit. Running a rehabilitation center requires trained staff, a well-built facility, and integrated recovery programs.

You have a well-established rehabilitation business, well-trained staff, and some patients or candidates enrolled in your recovery programs. How will you keep your business active and booming if there will be no one to visit your premises? A company cannot stand its ground without potential customers and finances. The purpose of having rehabilitation is to help people recover from their addictions and help them resume their healthy routines. With fewer people knowing about your services, you will soon run out of finances, and you might have to close your business for good.

Marketing strategies to grow your rehab business

Marketing plays a pivotal role in the accomplishment of a business. If you want to boost your rehab business, refer to a drug rehab guide to know about the tactics and strategies. The modern marketing trend is more about digital marketing than following conventional ways. The following tips and tools can help your marketing campaign and boost your business growth.

  1. Online presence

Conventional marketing involves publicity through newspaper ads, TV commercials, and billboards. In a world where technology has its roots dug in every aspect of our life, the old methods are less functional. You can still avail of these options, but you cannot overlook the benefits of digital marketing.  We can fetch information within seconds about anything that we need to know. If you want the public to notice your organization or business, make your presence on the mediums they use the most. Incorporating an online marketing strategy in your marketing campaign can boost your marketing and your business. You can increase your brand awareness by having your website and make it searchable. People looking for rehabs will notice your business while they are fetching information from the internet. Having a website is like an employee that works for you 24/7. A website that can provide every detail a visitor is looking for can boost your business in the longer run.

  1. Understand your patients

One of the most critical factors in marketing your rehab center is to understand your target audience. When you step into the digital realm of marketing, identify the people that will pay attention to your message. It is vivid that people looking for a solution to their addiction will look for a rehab center. Identifying who needs your services, how old they are, or where they will help shape your marketing strategy.

  1. Search engine optimization

Suppose a person with addiction decides to recover. In that case, the first thing they will do is look at the rehabilitation centers’ details in their vicinity. A website with an optimum search engine optimization will appear first on Google search. Paying attention to your search engine optimization plays a pivotal role in your search ranking. People tend to explore the options that appear on the first page on Google and rarely explore the other pages. If you wish to let your business make it to the top of Google ranking, work on your website’s search engine optimization.

  1. Publish content

When we visit a doctor, we assume they know all the details and medications for a disease. How will you feel if you see a doctor and get a reply that we do not know the solution? None of us will revisit that doctor ever. Owning a website is not enough. To let people know that you know what you are doing, publish relevant content that enables a reader to understand your expertise. Posting genuine and authentic content on your website gives people a message about your skills and service quality. It also enhances your trustworthiness.

  1. Add informational pages

When you publish content on your website, do not think of it as something complicated. It can be as simple as posting blogs or adding informational pages. Creating content around specific keywords not only enhances your SEO ranking but also builds your brand rapport. Having informational pages on your website can answer many questions for people seeking rehabilitation services.

  1. Go for link building

It is one of the most operative marketing strategies that has paved the way for many businesses to boost their revenue and increase their consumer base. There is no easy way to do that, but you can slowly and gradually opt for link building to your website once you have a website. Asking or collaborating with fellow businesses to incorporate your business link in their blogs can improve your SEO ranking and make you an authentic source.

  1. Use social media

Other than publishing content on your website, another effective way to get your business seen is social media. Around millions of people are using social media and get to know about many things from their newsfeed. Creating your social media pages and posting relevant content can get people’s attention and let them know about your services. Use every social media platform like Facebook, Twitter, Instagram, and LinkedIn to reach as many people as you want.

Conclusion

The technological transformation in the modern world has moved human life to a greater extent of digitalization. Everything is just a click away; our work, study, and even leisure activities revolve around our gadgets. Marketing is the ultimate component of any business.

Suppose they won’t promote or let people know about their existence. In that case, the purpose of having a business is no longer valid. Rehabilitation centers are striving their best to help people with drug addiction and keep their businesses running. And marketing trends are essential to promoting business growth.

How to become a successful content marketer?

If you want to become a successful content marketer you must have some basic knowledge and strategies to get started. You need to be the informational expert the company you work for, or the business you are offering.

Content marketing has changed a lot as the years passed by. The ways to advertise a product or business have improved for the better and even the media we now use for marketing has had a huge revolution.

In this modern era of daily changes and improvements in technology, none of the ways we once used for marketing might have a good result. By this, I am referring to traditional forms of marketing which would somehow bore people these days. So to be a successful content marketer, we need to consider modern techniques for marketing our businesses or products. One of the most effective advertising techniques these days is content marketing.

What is content marketing?

In simple words, content marketing is a form of marketing a business, product or brand with which you have to create, publish and distribute useful and relevant content about whatever your subject is, to answer people’s questions on the content and give them more detailed and relatable information regarding the specific content, to turn them from a simple audience to future customers for that business.

By now, you surely are wondering why content marketing is considered a beneficial strategy. In order to market our content, nowadays, we need to consider different methods as we once did in the past, because a lot of things have changed and there are more ways for marketing our content and capture more attention to our business or brand now.

Content marketing needs to be kept consistent so that you provide the audiences with up-to-date, valuable content about a certain business, and you are actually making them trust you and know you as an expert in that specific field.

 

What is a content marketer, and what does he do?

A content marketer is a person who is responsible for creating worthy content, planning them, and applying strategies to make customers out of the target audience.

Despite what most of you might be thinking by now, all a content marketer does is not marketing for a certain business or product, and blogging is not their main job. It is something much more than what you think it is.

There are a lot of tasks than just making a great blog with a catchy title for a content marketer. He is responsible for creating a valuable content marketing plan, an editorial calendar that can include case studies, research, tweets, blogs, videos, white papers, checklists, infographics, emails, letters, webinars, presentation, web copy, and plenty of other creative forms of communication.

Also, a content marketer needs to have a lot of detailed information on the content he is going to market, and he must have complete knowledge of their prospects. For example, their needs, when they mostly search, what makes them click on a web page, how to attract their attention and what they need, and more. So a very deep recognition of the mighty customers is needed so that content marketers can make them their upcoming customers and consistent buyers.

I found a very useful YouTube video on what content marketers really do, which I think would be great to share it here so you can watch it for more tangible information on this.

How to become a successful content marketer? (Make People Read and Love Your Content)

As a content marketer, you are the source of any information on the content creation and marketing plans of the company you work for. You need to have a few traits in order to be good at creating and marketing any kind of content. Some of the characteristics of a successful content marketer are as below:

  • Desire for responsibilities

The number one characteristic of a content marketer who is good at his job is to have a desire. You should not just look at your content marketing plans as a force task that you need to finish and give up as soon as possible, and You need to have a desire for what you do and the content you are creating. This desire would later lead to a very impressive piece of content that would fascinate anybody reading it.

  • Faith in the result

Another trait you need to have as a marketer of certain content is to have faith in what you do. Believe that the content marketing strategies you are creating are going to rock and are going to take your associated company or brand steps higher.

  • Great sense of imagination

It is a must to have an imagination as someone who is going to create and market content for a brand or company. Later, turn the imagination into words, and that’s all you need to be different and effective. You need creative and fresh ideas in order to compose good content marketing plans, whether it is a simple blog, infographic, book, or any other form of content. Ideas are the products of imagination. So try to make the best out of what you have in mind as the imagination of that specific subject.

  • A good amount of Knowledge

It is so obvious that a content marketer should have a basic knowledge of what he/she is going to create content for because he is responsible for introducing a brand or product to new people and convince them in becoming a customer. To be able to market your content, you need to either know the subject or research to get this information and begin rocking it and taking the whole business to the next stage.

  • Persistence and hard work

The world of content marketing is so huge and competitive, and you need to know if you want to chicken out in the midway, you are just wasting time and energy. There are lots of companies that begin with a simple content marketing plan and start a series of blogs, videos, books, etc. but they do not keep the required consistency and would be disappointed. Keep in mind that you are not going to be seen this easy, and this is why content marketing needs a lot of persistence.

How to make people read your content and love it?

You now know a bit more about the definition of content marketing, what a content marketer does, and what traits you need to have as basics of the journey to become a content marketer. Now the time has come to know the strategies you need to know and apply so that the content gets read and noticed by others because that’s all you need. You need to capture the attention of the prospects of your relevant business so that you’ll have the chance to make customers out of them. Below, are the tips to make people read and love your content:

  1. Make your own content (be unique)

The first step towards a great content marketing strategy is to create unique content that differs from similar subjects around. Whether it is writing a blog, a book, or a simple article, learn how to keep the originality. It is not a bad thing to get inspiration from other similar contents all over the web, but try to write them in your own way. To me, it is the most important factor, and that difference is what drives people’s attention to what you have created.

  1. Prepare to create the content

Before starting to create the content, you are asked for, ask yourself some questions and decide how the content is going to be created regarding the answers to those questions. Questions such as: who the target audiences are? What do they search more when it comes to similar content like yours? Where are the target audiences? What would audiences be interested in this sort of content? And more questions like this.

The answers to the questions above would help you decide on the content marketing strategy, which is most appropriate with your associated company, business o brand.

  1. Be active on social media

Nobody can deny the power of social media these days and the effect it would have on the growth and recognition of all kinds of businesses. You need to consider social media as the place to share your content and be sure that helps, especially when you include popular social media platforms like Twitter, Instagram, and Facebook which have the most daily active users.

So be sure to share your content (whatever it is) on social media so that they’ll be seen, and you’ll get clicks and visits to your website and the source.

Actually, the primary platforms for a modern content marketer to focus on for sharing content are the popular social media apps.

  1. Use the best social media analytics and monitoring tools

As I mentioned above, you cannot overlook the power of social media in your own content marketing strategy. That requires you, as the content marketer, to be active on the most popular social media platforms and be active on some of them at the same time.

It is not easy to manage several social media accounts at the same time since it takes lots of effort and time, but you cannot just ignore them, as well. I have a wonderful solution for such issues.

I, as a professional digital marketer, have always used social media analytics and monitoring tools to make my job easier, and that’s my recommendation for people like me. Inosocial has tons of services for all social media. Monitoring and analytics are one of the main services of Inosocial.

  • Social media analytics

Every business needs to analyze how their content marketing strategies are working and how are their audiences reacting to them. These are all possible through the Analytics service of Inosocial, which gives you complete information and data on all your social media account. Some of the main options of the Inosoial analytics tool are:

– To find the best time to post

– To track Engagement growth

– To track Audience growth

– To find Top post

– To find Top users

  • Social media monitoring

Businesses trying to market their brand or products on social media platforms should not just sit and expect their accounts to grow and get the best results out of social media. They should monitor their performance and keep track of what other relevant businesses are doing. The main options of the Inosocial monitoring tool are:

Hashtag generator: Use hashtag generator for Facebook, Instagram, and Twitter to get more impressions and reach for social network’s posts and content.

Influencers finder: By giving the words to the system, you can switch between the related content or influential people of that area of interest.

Competitor finder: Track hashtags or keywords to find who is talking about those topics. Stay at the top and always rank higher on the market by finding competitors on social media using social media listening tools.

Instant notification of mentions: Monitor who is talking about your business by using social media listening tools.

Reply to mentions: Respond quickly to the clients using instant notifications services within management tools.

  1. Try guest posting

Another effective way of gaining organic traffic is to post as a guest of different popular websites or forums. You need to be a little more creative in content marketing here because you need to advertise indirectly so that the host website would not collapse your post. Good guest posts would have a wonderful effect on any content to be seen more.

  1. Create relevant content

To become a successful content marketer, first, focus on more relevant and similar things. Just imagine you are creating content and marketing a small newly made business on a local neighbor, which offers the same services as a huge similar company does. You cannot target that huge company at the very beginning, and you need to focus on smaller businesses the same as yours first, and then step by step as you grow, consider that well-known company a competitor and create relevant content competing with them in the future.

  1. Be disciplined in sharing content

Discipline is a must in every task you want to be successful at, so have a scheduled content marketing plan on when to share content on both the source website and social media. Successful content marketers should have weekly and monthly content schedules.

Below is an example of a great marking plan calendar from Rebecca Vandenberg, which can help you a lot, and you can choose this as an inspiration to yours.

https://www.rebeccavandenberg.com/2016-marketing-planning-calendar/
  1. Do not only focus on desktop traffic

It is useless if you are only thinking of the desktop version of the website and keeping marketing limited to that. Most of the people all over the world only use their phones to connect to the world and search for what they need from their smartphones. So remember to optimize your content for mobile as well, so that you can get attention from smartphone users as well as desktop users.

  1. Do not be afraid to take risks

If you want to be different in content marketing, and capture more attention than your counterparts, then be fearless because being different requires creativity and new experiences. So do not be afraid to try new tactics and turn your imagination into reality.

  1. Respond to feedbacks

It might be hard and more challenging to cope with the negative comments on your content and the company you are associated with, as the content marketer of that company, you need to be responsive to such behaviors because that’s what changes people’s minds towards your content.

Try to Respond to the negative feedback you get in a very convincing and logical manner.

  1. Keep it easy to read (Use shorter sentences, words, and paragraphs)

This tip is one of the most important ones, and even Moz.com really emphasizes on considering this tip. If you open about five similar blogs, which one are you doing to decide to read? The one which has long paragraphs without breaks and enough spaces and long philosophic words, or the one which has smaller paraphrases which are easier to read? Of course, you’d go with the one which has smaller paragraphs and also easier words.

So try to write as easily as possible so that the ones who do not know great English can easily understand what you mean overall. Use shorter words instead of longer words, as their synonyms, to create better content marketing plans.

Conclusion

All over the world, different businesses and brands all have the same goal, which is to create content that would boost their business, and their customers find them useful. In this era, one of the best ways to get people’s attention is content marketing which would help your content to be seen, and you’ll get business growth as well as a customer base that trusts you and finds you informative.

Best iOS Editing App (Lightroom Vs. Darkroom)

The best iOS editing app is Darkroom. I used it for several weeks and here are 5 reasons it beats the beasts like Lightroom.

In this post, I’ll let you know what the best iOS editing app is and why I believe it can beat Adobe Lightroom by all means. But before that, here’s the story that got me to write this article.

I used to like my friends’ photos on Instagram, thinking about why they look so cool. It was a terrible feeling of envy that made me post less often.

I knew it’s about the filters and edit. But just how? Is someone helping them? Are they using a premium version of apps that I’m not aware of?

I even asked a couple of friends to recommend me online editing courses. But all I got was weird eye-rolls and people saying, “that’s too much for an Instagram photo, dude.”

However, I kept looking for a way to make my IG feed look better. And I finally came across a list of the best photo editing apps for iPhone!

Next thing I know, I am trying all of them (those with free trial of course) to see which one is going to save my butt. And I found it—Darkroom it is.

Why Do I Love Darkroom Over Adobe Lightroom?

If you didn’t read the above story, let me catch you up. I searched for the best photo editor app on iOS, and I came across Darkroom. After using it for several weeks and comparing it to other well-known applications such as Lightroom, I can say that it’s the best.

Here’s why.

#1: It’s Cheaper

I wasn’t looking for a monthly or yearly subscription plan that charges me a couple of bucks. That’s because I’m not a professional photographer.

All I wanted was an easy-to-use, sufficient, and cool app to make my images look awesome. So, when I heard about the life-time purchase, I was excited.

Don’t get me wrong, it costs $49.99 on one-time buying and it’s not cheap. But compared to an app like Lightroom which has no lifetime subscription, it’s a great deal.

Fun-fact, $49.99 is what you pay for Lightroom’s Yearly 100GB plan! So, I knew I’m getting a good deal with Darkroom.

However, Darkroom is quite cheaper in monthly plans as well. While adobe charges you at least $9.99, the prices for monthly subscriptions start at $3.99 on Darkroom. (That’s a huge difference).

#2: It’s Not Complicated

Let me be clear, the best iOS editing app must not be complicated to use. That’s what I love the most about Darkroom’s interface. It is clear, guided, and free of unnecessary options.

That’s not what you usually get in Adobe products. The first time I used Lightroom, I felt like it’s best to look for an online course on ‘how to edit your photos’ as soon as possible.

Since you can use Darkroom horizontally, the wider screen allows you to see all the options and try them out quickly. That’s what I did for the first few days. Just changed stuff to figure out what it is and then undo the changes easily.

So, if you’re not a pro editor, it’s the best bet. Unlike Lightroom and other similar apps, you don’t need to know the jargon or worry about the histogram. It’s more like using IG’s editing options but with a better interface and tons of extra features.

#3: You Can Do More Than Photo Editing

Okay, I was going to pay $50 for an application. So, I wanted it to be the best editing app on iOS, but I also wanted it to be more. (Sounds greedy, right?).

When I found out that you can edit videos with Darkroom as well as raw images, I said, “this is it.” Who doesn’t like the idea of buy-one-get-two? Not me.

If you’re looking for the best iOS app to edit videos, Darkroom might be the one. Of course, don’t expect it to be as good as Premiere Rush or inShot, because it’s mainly designed for photo editing.

But it offers all the necessary tools one might need to create a cool Instagram video or make a slideshow of the September’s trip to Ohio.

Here are some other cool stuff you can do with it:

  • Adjust focus on background and foreground
  • Create your filters
  • Apply one edit to several photos at once

#4: Darkroom is Designed for iOS

It’s responsive both on iPhone and iPad. Moreover, it supports side-by-side view to edit two photos at once on two different windows.

When you turn your phone aside, a horizontal mode allows you to use two hands to manage the progress—which a savior. Plus, you get hundreds of handy shortcuts for most repetitive actions.

I remember using some free app on my iPhone X back in 2019 and it forced me to use every single feature in vertical mode. (and it sucked).

But I had no trouble turning my phone aside and continue working on details in horizontal mode on Darkroom. That helped me to see more details on my photos and spot more issues to fix as well.

#5: It’s the Best Photo Album App as Well

Let’s be honest, iPhones don’t offer the best photo albums by default. I’ve always had this problem that I couldn’t sort my images properly. But not anymore…

Darkroom has a minimalistic feature to help you categorize your image files and rename the folders so that you have a professionally sorted album.

While it’s a basic feature for an app that costs $50, it’s still fun to use and worthy of mention.

iOS editing apps pricing

If you’re not going to edit every photo you take, it’s not worth it to buy Darkroom. There are some other practical free alternatives such as Snapseed that will fulfill your needs.

However, if editing photos is a thing to you, and having the best iOS editing app would make you feel the power, go for it. It’s better than other expensive ones (aka Adobe products).

Can I Use it for YouTube Video Editing?

The video editing tool in Darkroom is not sufficient for heavy projects. So, you’re better off not using it for YouTube videos or other comparable clips that will be streamed on professional platforms.

Adobe Premiere Rush is a way better choice in that sense. That’s because you get to shift the projects on different platforms and devices whenever you want to.

Conclusion

VSCO is good (sure), but the best free photo editing app on the iPhone is Snapseed. It’s not going to charge you for membership and its interface makes adjustments as easy as possible. Plus, it’s made by Google! So, it’s a trustworthy application, too.

What are the essential aspects of eBook marketing that beginners must not miss?

Man is a curious animal that thrives on communication. We wish to attain information and then impart this knowledge to our fellow beings. Books have always been a passionate interest of the human species. The wave of digitization also affected our libraries, and we arrived in the era of eBooks. The art of self-publishing has made it easier for an author to write and market his/her work. Let’s talk about some essential elements of eBook marketing a beginner must learn.

Why do eBooks matters?

Many qualities of eBooks make them preferable over printed ones. However, printed books are still popular among the current generation. For example, publishers in Canada and other areas are still printing books to millions of readers! E-books make 20% of the total book sales in the United States. But there’s no denying that the eBook market is still a billions-of-dollar industry.

  1. You can buy eBooks instantly by downloading them from the internet.
  2. You can share the content of an eBook easily with anyone on the internet.
  3. These digital books are convenient to carry around and transport than printed ones.
  4. They don’t take up much space, and you can create a library on your smartphone.
  5. You can read them in the dark and change the font size as you please.
  6. The read-aloud feature helps blind people enjoy and learn from eBooks.
  7. Authors can update their books, and the cloud technology can incorporate such changes in your version.

Why go for eBook marketing?

Let’s talk about certain beneficial aspects of eBook marketing that you must be aware of:

  • EBooks have valuable information your customer can exchange for his/her knowledge. You can write multiple blog posts, but consumers won’t give away their contact information for them. But merge your most popular blog topics into an eBook, and people will download them after giving up their emails.
  • eBook marketing provides a subtle advertisement opportunity. Customers can learn about your brand/services without feeling like being directly advertised. Traditionally-produced books take months to complete. But eBooks are easy to create and convenient for your reader to access. You can hire a writer and tell him/her your ideas, which will become an eBook.
  • Writing eBooks establish your authority. You get targeted leads since you write, considering the interest of the audience. People give you their contact info, thus growing your email list. Not only that, but eBooks also boost your brand loyalty and credibility. This inexpensive and effective strategy works well as a content promotion tactic.

What you need to learn about eBook marketing?

Here are some procedural aspects of eBook creation and promotion you must be aware of:

  1. Eye-catching Title: Customer makes purchase decisions after glancing at the eBook’s title. You need a title that is short but specific, to-the-point, but comprehensive. The customer finds value in the title. A wrong title may convince a customer that the eBook’s not worth his/her time.
  2. Informative table of contents: An eBook demands an organized outlook. Organization comes from adding a table of content. It helps readers skip boring subjects. An eBook that lacks a proper TOC makes reading difficult and time-consuming.
  3. High-quality content: Writing high-quality content is the most challenging element of eBook production. Your content must be educational and meaningful. Deliver information to your customers in a conversational manner. This way, you can even make math sound fun!
  4. Backlinks and references: Add backlinks into your books. These backlinks will take the reader back to your landing page, displaying your products. Include references that lead readers to your previous content. As the reader’s already engaged, you’ll get reasonable conversion rates.
  5. Visual elements: Sheer textual content exhausts the eye. Balance it by adding visual content. It can be graphs, pictures, or diagrams. They help to emphasize the concept you are trying to deliver. Monotonous text can make readers lose their interest.
  6. Mobile-friendly layout: Remember that your customers use different devices to read eBooks. You need to adjust your eBook’s layout to every device’s specifications. The book needs to be mobile-friendly. Make it available in MOBI, EPUB, and HTML5 as well as in PDF.
  7. Social proof: Case studies are social evidence of the productivity of investing in your business. Give them case studies that talk about your business interactions with previous customers. If you don’t have any tasks, create a hypothetical example. Be creative, genuine, and honest.
  8. Sharing options: Some people offer sharing options on the landing page, but not all customers find it comfortable to visit that page and then share your eBook. You should include sharing buttons inside the book, preferably on each page.
  9. CTAs: Don’t let readers be unaware of what to do with the information they’ve just received. It would be best if you utilized this comprehension into profitable action immediately. Give appropriate calls-to-action to your customers. “Shop,” “sign up,” and “discover” are some simple CTA examples.
  10. Beautiful cover: Don’t forget to proofread the book once it’s finished and add a beautiful finish. The layout of this cover must be under your brand theme. You must ask a graphic designer to use the same color scheme your business layout follows.

Suggestions for eBook marketing

  • Select your eBook topic wisely after thorough research. Don’t write about something you don’t understand properly.
  • Don’t forget to add an author page in the eBook to introduce yourself.
  • Don’t give too much information in one eBook. You’re writing from a business point of view. Why write one lengthy eBook when you can write and sell three short ones?
  • Don’t just rely on case studies as social proof. Try adding some reviews and testimonials. Tell the reader how many times your book has been shared and downloaded.
  • Use websites such as Shutterstock to get royalty-free images for your eBook. Use Grammarly to enhance your writing level and to avoid grammatical mistakes.

CONCLUSION

A 2014 Pew Research revealed that 50% of Americans had a dedicated tablet or e-reader device. That’s why eBook marketing is a productive way to reach potential customers. Many online services can teach you how to create an eBook in a few easy steps. Don’t make your eBook an eye-sore for the reader.   Make it as informative and educational as possible. Include visual elements and add sharing options; don’t forget to add links to your websites inside the eBook. Following these simple instructions will ensure a successful eBook marketing campaign for your brand. Just remember to be honest with your topic and truthful to your audience.

Data-driven content strategy to get more website traffic

This is an infographic of a data-driven content strategy to help you increase the website traffic and converting the visiting users into paying customers.

This is an infographic of a data-driven content strategy to help you increase the website traffic and converting the visiting users into paying customers.

In general, in this infographic you will find 4 main strategies:

  1. Use SEO tools like Moz Pro, google analytics, Google keyword planner
  2. Look for keywords that are relevant to your niche and their search volume and difficulty is match with your website ranking
  3. Create content that are the needs of the visitor and relevant to your niche
  4. Always look for your competitors, their keywords, and backlinks profile

What are the differences between B2B and B2C marketing?

Knowing the differences between B2B and B2C is very important in your marketing strategy since each of these marketing methods suits a certain business based on your target audience.

Knowing the differences between B2B and B2C is very important in your marketing strategy since each of these marketing methods suits a certain business based on your target audience.

It is a well-known fact that both B2B and B2C are forms of marketing, and they have a lot of similarities, but meanwhile, they are different in many ways as well. There are people, however, who still don’t differentiate the two and end up using less-productive techniques in their businesses. Of course, the primary purpose of these marketing methods is to reach various target group. The distinctive feature, though, is the route that each one of them takes to achieve the objectives.

The main aim of these marketing methods are to reach audiences and sell services, products, etc. but the way B2B and B2C use to get what they want is surely different. Before getting to know the differences between these two marketing ways, we would go on with brief definitions of what B2B and B2C actually are.

What are B2C and B2C marketing?

As it can somehow be derived from the word itself, B2C, which stands for business to consumer, is the marketing of a business to consumers which are individuals and folks (people like us). These kinds of businesses sell directly to consumers.

Some businesses aim to sell products or offer their services to professional buyers rather than individuals and people who need them. They sell directly to businesses. This type of marketing is considered as B2B, which stands for business to business marketing methods. B2B marketing needs more logic, decision-makers, formalities, and differs from B2C in some ways that we are going to know more about it below. Because of the complications involved, it’s usually recommended that you employ the services of B2B marketing agencies. This way, you’ll be able to reach your target audience without having to eat up a huge part of your budget.

What are the main differences between B2C and B2B marketing?

The fact that both of them are methods of marketing shows that they’re similar in a way. However, that’s not to say they don’t share a set of differences. You might think that since both of the methods involve a person trying to buy something for their personal use or for their business, then the marketing is done to person. Well, that could be the case, but it’s not entirely so.

It is true that when you try to market a business, you are getting a person or decision-maker to buy its stuff, whether for their business or personal use, but there are some major differences between business to business and business to consumer marketing.

Imagine you offer an analytic and monitoring software for social media. If you are marketing it to a business, you must show that specific business that your software can save them a lot of energy and time and as a result, they’d have more money in their pockets, and that’s what they want from using the software. In other words, you’d have to prove that the benefits of your product surpass it’s initial and any other subsequent expenses.

On the other hand, if you aim to market your software to consumers, you need to show them how your software can make their daily tasks and life easier, you have to clarify its options and facilities in detail, so they’ll be convinced into using your software for their social media accounts to manage them easier. Basically, you’re required to show the buyer that they’ll enjoy the value for their money by adding something new to their life.

Some of the differences between B2B and B2C marketing are listed below:

  1. Who you are targeting (your audience)

As you know by now, the target audience in these two methods of marketing is different. In B2C, the audience of your business are people who aim to buy your product for their own use and to benefit from it in their everyday lives. On the other hand, in B2B, the audience of your business is another business that looks to use your product to improve its operations and serve its clients better.

  1. The language and tone you use

After determining who your target audience is and which kind of marketing you want to go with, the second thing to consider is the language you have to use throughout the procedure of marketing your business, service, or product.

It is obvious that the language you should use in B2B is way more professional and consists of much industry jargon and is mostly focused on the overall usage and benefits of the whole brand rather than the product or service itself.

But when it comes to B2C, you should be more specific in introducing the product to its consumers, so you must use a language that is simple to be understood by your consumers.

Another thing you have to pay attention to is to know which tone to use in each of the methods. In B2B, the tone must be more professional and formal, for sure. Since your audiences are very knowledgeable and are the expecting individuals of another business. However, in B2C you can keep your tone less formal. In fact, it is better to be a bit humorous and informal so that you get people’s attention. Regular consumers are mostly attracted by entertaining content – videos and pictures – rather than more technical language. Therefore, be sure to balance the two if you’re running a B2C marketing campaign.

  1. The goal you are seeking

As previously said, the main goal of marketing, either B2B or B2C, is to get your desired group of people or a business to buy the things you are producing or to use the service you are offering. But there is another difference in the purpose you hold on your kind of marketing.

B2B marketing is more concerned with building relationships and proving a product’s return on investment for a business consumer. In B2B it is very important to build and maintain a relationship between your business and the target business which is interested in working with you because that can later lead to long-time business cooperation between your companies.

Meanwhile, the main goal of B2C is to drive sales to your business and get more people to your website for more traffic and attention.

  1. The time you have to spend

The time you put for marketing with B2C is much less than the time you have to spend marketing to another business, and that’s because in marketing to a business, you have to put a lot of time and effort introducing your product or service in details, to the target business so that they’ll decide to keep this long-time purchase.

Another reason why the B2B marketing process needs more time is that it is a contract based procedure that would take months or even years to complete. You can sign a purchase contract in B2C as well, but the timeframe is much shorter.

  1. The decision-making process

Now we have reached one of the most important differences between these two types of marketing. It is an undeniable fact that “emotions” play a big role in deciding whether to buy a thing or not, but this more affects individual consumers. So businesses must put emotions aside and make rational and logical decisions.

You need to be very specific in introducing your product or service to the business consumer since they need to convince a lot more stakeholders to make a final decision of purchasing from you. So in B2B, you need to have a lot of strong data and carry on logically. You need to keep having communications with your consumer business so that both sides would reach a result of how this can benefit them.

On the other hand, when you market using B2C, you should target a consumer’s heart, since nowadays most of the decisions we make to buy things are made with our hearts rather than minds. A consumer would decide to buy the product you offer emotionally, just because they need it or they have heard a good review or watched a great ad of it.

  1. The decision-makers

On the B2C method, usually an individual himself would make the decision of buying a thing, and no other people are involved in this. This purchase decision is made by the influence of family and friends, reading some reviews, hearing good things about a specific product, or watching an impressive advertisement. But unlike B2C, B2B is way more complicated, and more than one person and department are engaged with the decision of buying a product or service.

The purchase needs to be approved by some people like Procurement, accounting, and department heads, and not only one person is responsible for making the decision. The decision should be later reviewed by different stakeholders and checked by multiple decision-makers.

  1. The marketing platforms

Now, it is time to make more people notice you and your business and hear your voice. You should consider a platform you can reach more people to drive more sales. It could be either more traditional platforms like TV, newspaper, magazines, and radio, or a bit more modern channels like social media to market your business.

First, you need to know which social media would work the best for you and best suit your business and has more of your relevant audience. Your priorities should be platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, which are used by more people and are among the most popular social media these days. But you might not want to have activity on all of them, and you want to make a more specific choice.

What is the best social media platform for B2B?

If you use B2C, as your marketing method, you need to know your audience can be found anywhere, because every social media is full of different people with different tastes and you can find your consumers almost on all platforms. But for some certain industries, some platforms work the best. For example, if your company is somehow related to photography, videos, graphics and all that, Instagram and Pinterest are your best choices since they are focused on these kinds of things and high-quality pictures and videos.

For B2B, you can also keep marketing your content on all social media sites, but keep in mind that if you want to have more chance, you should pay attention to LinkedIn the most, since it is a business-focused social media channel and more relevant people can be found there who might be willing to purchase from you in the future.

Now that you know almost everything about what Business to business and business to consumer marketing are and what are their most important differences, you are on your way to market your business more successfully choosing the method that suits your industry the best. Just remember to carefully choose your target audience because that’s what is going to determine your marketing method.

7 essential strategies of B2B marketing

B2B marketing is providing services or products from one business to another business. Though, every company should be aware of future trends of b2b marketing and strategies to succeed at it.

The number of businesses that are selling services or products to another to businesses (B2B) is increasing, and since online services are top trends of marketing, this article is dedicated to the future trends and strategies of the B2B market with online services.

What is B2B marketing?

B2B (business-to-business), is the selling of products, services, or information from one business to another business rather than from firms to consumers. It means that the buyer is a company, which needs the products or services to grow its business. This is the most significant present market.  Nowadays, with ever-increasing trends of social media and internet marketing, the online B2B business is also increasing. For instance, Later is one of those companies that provide services to other companies for their social media presence. Though the trend of internet B2B marketing is changing, and it is essential to know how this trend would be changed, and what are the best business strategies and transformation to gain a higher rank in this largest market.

7 Essential strategies for B2B marketing in 2020

7 topics are essential in the near future to be aware of in the B2B market. These are targeted market, social media attendance, influencer marketing, search engine optimization (SEO), video marketing, affiliate, and ads.  Here are these seven topics and actions which should be taken in each.

#1 Target Market

Like regular businesses that deal with consumers, this type of marketing also needs targeted markets. You should exactly consider which types of business you should provide your services. For example, analytics show that most of the companies that provide their required services from another company are now millennials (generation Y), so you would estimate that your target market size could be mostly small and medium business, who is going to expand or grow their business. Since the young generation is tending to establish their own business more and more. Therefore, the majority of future trade would be small and medium-sized. Thus, it is worthy of knowing how your target markets would be changed in the future.

#2 Social Media Presence

When we are talking about online marketing services or growth services, then having an active and boosted social media account is a must. It is shown that every user visits at least one business profile every day. Researches also show that when people want to purchase from a business or brand, they first check their social media profile. Thus, take it vital for your business, your customers most probably check the social media account. On the other hand, social media is a platform to find new customers and contact them, especially those social media which are specifically designed for business activities like Facebook, Instagram, and linked in. Furthermore, social media is a great place to provide a better connection and support for current or future customers.

#3 Influencer Marketing

There has been an article “7 steps to increase ROI (return on investment) through social media,” which was a case study in India, about the use of influencers to increase the revenue of a business.  With this point that influencer marketing is a top trend in digital marketing, therefore using influencers could be an excellent strategy for B2B marketing. Keep in mind that your customers are not the common ones, but they are businesses that know many things before purchasing your products or services. So, every step towards your marketing should be smart and influential.

#4 Voice search

If you have already started your business and you are offering services or products to other businesses, it is useful if you research to know from where your customers had found you. Google search engine (voice or text), social media, or they are referrals? Even if others refer to your customers, they most probably search your name on a social media or search engine. It is estimated that more than half of Google searches in 2020 would be via voice. Therefore, considering the newest type of search and having an optimized search engine (SEO) is a must for those who are running a B2B business, especially when you are providing online services and products. Every company indeed has its website, but only a few of them have a tremendous optimized search strategy to keep the website on top of the search engine. This is crucial for companies to work on their keywords and website SEO to succeed.

# 5 Video Marketing

The future of online and social media marketing is going to be reading more quality content and watching more videos. Therefore, knowing this, it is well worth investing in creating quality video content. As a business, runner, you need to show your customers and eye-catchy content, and video is one of the best options for creating content in the future of B2B marketing.

https://www.youtube.com/watch?v=kaBw4m-GRmM

#6 Ads

Ads were always an inevitable part of every business from decades ago till now, and it is fine to go for it even when you are in the B2B market. According to Josh Line, Executive Vice President, Marketing and Creative, Comedy Central, the future of advertising would be seeing the relevant content. Since social media like Instagram and Facebook are working hard on this topic to show the users what they want. Therefore they are one of the best platforms for advertising campaigns. It is also estimated that in the future advertising is more like stories.

Ogilvy, known as the father of advertisement, has precious information on this topic, and it is a must for every business read about ads before go for it. Also, there are many excellent platforms to choose for Ads, for example, Facebook business (Ads manager) or promoting a post on Instagram. Both of these have millions of viewers, and many of the other business is there who can be your potential customers.

#7 Affiliate & White Labelling

If you are running a B2B business, it is better for you to think about growing it by affiliate programs and white labeling (franchising). Your ability to attract new customers could be limited, but with the help of affiliate programs and white labeling, you can generate more leads, sales, and traffic to your website, and increase your revenue.

All in All

B2B is one of the most considerable marks which needs great strategies, especially for the future trends of this market. Being up-to-date and aware of what would happen shortly is a must to be ranked higher.

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