Good news for social media marketers, business or brand owners, and the whole Instagram user community. There is no need to link to a Facebook account and use the Facebook ad manager to run ads on Instagram anymore! We are now free.
Today, Instagram has officially announced a piece of great news, which relieved most of the advertisers from having to link their Instagram to face boon in order to run a simple ad. Advertising on Instagram is now much easier.
However, there is a point to be noted here that these options are only available to brands and creators that have not previously promoted posts. This does not mean that the users who had previously run ad campaigns cannot create ads anymore. If you’ve already promoted posts on Instagram, you’ve most likely already linked your Instagram and Facebook accounts and won’t have the option to disconnect the Instagram profile from the Facebook Page but will still be able to run ads.
Here is what Instagram has to say about the new option in their support center:
“You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page.
At this time, you can’t connect your Instagram account to a Facebook ad account. You’ll be able to manage your ad campaign and track ad performance on Instagram. You won’t need to manage your Instagram ads on Facebook Ads Manager. “
How to promote posts on Instagram without connecting to the Facebook ad manager?
To use the new Instagram independent advertising, follow the steps below.
- Go to your profile
- Choose the post you are willing to promote
- Find “Promote” at the bottom of the post
- Choose your preferences and set the desired settings and goals for the ad. Things such as ‘Destination’ (where to send people), ‘Audience’ (who you want to reach), ‘Budget’ (how much you want to spend daily), and ‘Duration’ (how long you want your promotion to run). Tap ‘Next’ once you’ve completed these details
- ‘Create Promotion’ under ‘Review,’ and you are done.
So, if you have a business account and are willing to promote posts, you can now run ads like never before without having to be a Facebook user anymore. Thanks to Instagram, the ad campaign is now independent of Facebook.