February, 2020 | InoSocial

How to track and monitor important social media metrics?

By increasing the number of users spending several hours a day on popular platforms such as Instagram, Facebook, and Twitter, you need to have an effective strategy to keep your business on top.

Tracking and monitoring the strategies are the essential actions that a business should take to be a step ahead of competitors. Using metrics for your social media platforms plays an important role in knowing the success of your business.

By increasing the number of users spending several hours a day on popular platforms such as Instagram, Facebook, and Twitter, you need to have an effective strategy to keep your business on top. Tracking and monitoring the strategies are the essential actions that a business should take to be a step ahead of competitors.

What are social media metrics?

Let’s go through an example to know about the “social media metrics” better; you consider a goal for your business, which might be “increasing the number of your followers.” Then you can easily identify which social media metrics and measures are necessary to increase the number of your followers. To reach your goal, you should have some strategies such as sharing attractive posts, posting at the best time, following new users, commenting on users’ posts, etc.

To measure and make sure about the way your strategy work, you need a social media report and a measuring tool to show you the process of your taken actions.

In Short, social media metrics help you reach your primary before reaching the main one.

Using social media analytics and metrics are important because:

It proves your company’s success.
It shows how your strategies are working
It makes you free of spending a lot of time to collect data manually.
It keeps you aware of your platform
It is useful for users who manage several accounts
It is a good reminder of your social media presence

What should a social media report include?

Well, you can barely find businesses that include the same information in their report, so it mainly depends on the purpose of your report. After clarifying the important elements, you can decide what to include in your social media report.

But generally, whenever you decide to have a social media report, you should answer some questions from yourself:

Who should see the report?
What are the important factors in the report?
What information is related to include in the report?
In what format should the report be?
How often should I share the report?

Answering all the mentioned questions is a big help in deciding what to include in the report.

Now let’s review the most common metrics that businesses prefer to measure:

Number of posts
Net followers gain or loss
Number of likes
Post reach
Number of comments
Number of shares
Number of page/profile views
Number of clicks on post links
Number of clicks on the link in your bio
Number of story views
Number of video views
Top-performing post(s)
Number of leads generated
Number of conversions
Total revenue generated
Total spent (on social ads)
Social share of voice
Social sentiment

If you are preparing the report for your teammate, we recommend reporting a complete and in detail report, including what worked well and what needs some improvements.

Sharing all the related information will help you avoid future mistakes and experience a grow up in your company instead.

Moreover, you may need to get multiple reports for different audiences, so you should find out what’s important and matter for each of your audiences.

Now it is time to measure the social media metrics

Users have two options in getting analytics of their social media platforms, including the platform’s own analytics such as Twitter and Instagram’s analytics, or you can save your time and get more in detail information by using a social media report tool.

By using InoSocial, you will have access to the filterable social media reports. InoSocial filters the report by platform and date; then you can share the report with the teammates, send it as an email, get its pdf, download it as an image, etc. and share it anywhere.

Any of the metrics clarify specific information about your social media platform. In other words, it’s about interpreting what that metric tells you and translating that back to your business goals.

InoSocial’s listening and monitoring feature

Generally, social media monitoring saves a lot of time and collects all the relevant information about your business and shows all of them in one place to you. Then you can use it to develop your business and make up your mistakes.

Actually, you can monitor your social media platform manually and look for mentions, hashtags, keywords, etc. all by yourself, but it may take a long time, even a whole day! And after taking a lot of time to find some information, you may not find all the data you were looking for and you may miss some of them!

Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.

How to use InoSocial’s report and measure tool?

After signing up in InoSocial, you should tap on the “Measure” tab and choose the platform that you are willing to get its report.

We are going to try Instagram’s metrics as an example.

If you have added several Instagram accounts on InoSocial, choose one of the accounts by clicking on it. Then tap on the “Generate report.”

The report is set to show the 15 days report automatically, but you can change the date by tapping on the “Filter Date.”

Then you can get all the mentioned details:

Instagram activity overview
Number of followers
Number of following
Number of posts

Audience growth
Audience growth by day

Follower metrics
Total followers
Followers gained
Total you follow
People you followed

posts
Top Instagram posts

Publishing
Probability of engagement
Best time to post
Number of received comments
Number of posted media

Publishing metrics
Total number of sent media
Total number of received comments

Audience engagement
Number of received likes
Number of received comments

Engagement metrics
Number of received likes
Number of received comments for all posts
Number of received comments for the specific period
Number of sent posts

List of engaged users

You can email the complete report or get it pdf, but if you just need a specific chart or information, tap on the right corner of the page to get the part of the report.

To wrap up

Using metrics for your social media platforms plays an important role in knowing the success of your business. You may not need all the metrics at the moment, but we predict that the majority of companies will need them after a period of time by considering new goals.

Try InoSocial and watch your business’s growth anytime, just take a look at our pricing plans and choose the small, medium or large business based on what you need.

How to repost on Instagram, Twitter, Facebook

Repost on Instagram, Twitter and Facebook is one of the best ways to send your marketing message by a validated source.

Repost on Instagram, Twitter and Facebook are some of the best ways to send your marketing message by a validated source; now, it is the time to learn how to build your success with repost features as a marketing task.

Repost on Instagram or any social media platform such as Facebook is a great way to build the marketing strategy up to the right path. Generally, brands make the most of reposting to share the most popular posts or content on Instagram or everywhere to inform others and build a community around their audience. Also, people taking advantage of saving Instagram pictures or videos to repost and drawing the attention of more followers and inviting people to get involved in the content. Now we want to make it easy for users how to repost on Instagram as well as other social media platforms to pass this step quickly.

Reshare content from other social media accounts has some particular ways to come up with.

In this blog, I am going to express the best ways to share photos and learn how to repost on IG and other platforms.

Best ways to repost on Instagram

Using Instagram repost seems a little bit challenging because we need permission to share the other photos on our social media feeds. Here some useful ways will be mentioned, and then we shift away to one of the most comprehensive ways to whenever you heard the name of repost you assure that there is a perfect tool to help you with this job on every social platform effectively.

1. Go with Instagram third party apps

There are some different Instagram repost apps you can benefit from in sharing other Instagrammers’ posts. The first step is searching Instagram repost on the App Store or google play to face with the Instagram repost apps such as Repost for Instagram, Instarepost as well as DownloadGram.

Downloadgram: By the use of this app, you can download videos and photos free from Instagram space.

Repost for Instagram: Another kind of third party app compatible with android. This app provides a few different modes to choose from: a Standby Mode, a Selection Pop-up Mode, Quick Save Mode, Quick Repost mode, and a Quick Post-Later mode.

Instarepost: The app known as a simple and easy Instagram repost app for sharing photos and videos with your friends.

Note: Pay attention that, according to Instagram’s rules, It needs permitting from the person you want to share whose content.

It is doable by commenting on the image and asking, or by sending them an Instagram Direct Message

Considering all these things together, we can start these marketing ideas(sharing photos &videos) with third part apps reposting. Each Instagram repost app has its efficiency and steps

The steps of Repost for Instagram

Open up the Instagram app
Select the post you want to share
Check the full view of the post(photo, video)
Tap the “…” icon on the top right corner of the post.
Then, tap “Copy Share URL.”
After that, open repost for Instagram
Tap on the arrow on the right top side of the post
Tap the Repost button
Choose Copy to Instagram option
Edit the post’s caption and share your repost

2. How to save photos from Instagram by Screenshot

If you tend to save Instagram photos to do Instagram repost. It is better to leave any third-party app, behind and take a screenshot to share the content on your Instagram feed.

Find the photo that you want to repost
Take a screenshot on your phone
Crop the picture
Create a new Instagram post with the new photo

If you are supposed to follow this way in repost on Instagram, think about the resolution of the shared post, because cropping photo will lead to the low-quality picture.

How to repost on Facebook

Repost each other’s content is very common on Facebook too, and the good news is that the process of sharing content on Facebook is much easier than Instagram and other stuff. If you like to share a post on Facebook with your friends or followers, the best way to share is to copy and paste.

The other official and vital way to repost the original post on Facebook is using the Share feature available at the bottom of the photo; the original poster gets credit though the post shows up on your Facebook wall.

Have you ever come up with the idea that marketing your business needs a repost feature to do all reposting on Facebook as well as twitter from an inbox to not only ease this action from one place but also let you repost Twitter and Facebook posts on your different social media platforms such as LinkedIn, Instagram and so on.

It is also Interesting to know that the possibility of choosing multiple social media accounts to repost a particular photo or video on them exists.

Can you post to Instagram from a computer

There must have been times you wanted to share your Instagram posts from a computer. Fortunately, there are so many ways you can promote your brand awareness on each social media platform, especially Instagram. Now I mention the typical ways plus a new way of posting from a computer for those who follow want to repost into plenty of social media accounts with an overview and management on them.

Five ways to post on Instagram on computer

Instagram desktop (a chrome extension)
Instagram app
Bluestacks
Facebook creator studio
User-Agent on Safa

The above-listed items are useful to post content right inside the computer, but it is not sufficient. What if you could have an option to search for a specific topic like social media on a platform and serve you back with a long list of social media content and to select to share the desired content on Instagram, Twitter, and Facebook business accounts.

Repost for Instagram, Facebook, Twitter

First of all, you need to sign up for a social media monitoring tool to access this repost feature. Do not worry Inosocial has seven days free trial to experiment with this feature as well as possible.

Go to monitor tab and click on the search option

Type a keyword on the search bar like “social media.”

Click on the Repost option of each post you want

Add every social media account in the “select-service” part

Now, click on “Send Now” to complete the action of a repost on each social platform

Note: You can search twitter and Facebook posts for every keyword and share the content on each social media from Instagram to medium and WordPress.

The last but not the least

Repost is one of the most trending ideas resonates with a marketing job to expose you to a wider audience, as an Instagram marketer or social media manager it is a good option to utilize it beside the monitoring tool to complete the mission of marketing your business. When experiencing is free, why not testing repost out! Go through it I am sure you will get more out of it.

What is social media monitoring?

Your brand’s social share of voice shows how much conversation is going on about your business across social media. This is what social media monitoring brings about.

A brand’s social share of voice shows how much conversation is going on about your business across social media. This is what social media monitoring brings about. Knowing what people think and say about you and the industry helps to understand their needs and the industry gap so that you can be some steps ahead from competitors to fulfill customers’ needs.

What we are going to cover in this article:

What is a social media monitoring and how different is it from social media listening and social media analytics?
Why is social media monitoring so important for businesses?
Answers to common questions and myths about social media monitoring

What is social media monitoring?

…and how different is it from social media listening and social media analytics?

Social media monitoring is to gather all the conversations and threads on social media about a specific subject or keyword and taking particular actions towards each of the messages or comments (for example, you can like, comment on, repost, block or report each conversation). There are several functional tools to gather these conversations from throughout social media and the internet and apply specific action on them.

Social media listening is the same process of gathering conversations and data about a particular subject on social media. The difference lies in what you do to the data in the listening. In listening to social media, you try to come to an analysis based on what people have said about a subject and draw social media and marketing strategic plans given the analytics made.

In most of the social media marketing literature and debates, social media listening and social media monitoring are used interchangeably.

Now social media analytics is the act of gathering all the data and information about a page’s performance on social media. The data includes the number of followers, numbers of posts, number of likes and votes, and every progress the page makes.

So, monitoring and listening are about your audience and what they say about you, but analytics is about the progress your social media profiles have made.

With understanding the difference between the three, let’s move on and see why social media monitoring is so important.

Why is social media monitoring so important for businesses?

To unfold the importance of social media monitoring for businesses, let us name some of the undeniable benefits it offers. Monitoring your social media and listening to what people say about the brands helps:

Better understand customers’ needs

When you type a keyword in a social media monitoring tool, all the conversations made across the chosen platforms about that specific keyword show up. If you are going to launch a new product, say an online app market, you might want to know what people say about some keywords, specific to this field of market. So if you want to use marketing strategies like using the best site to buy Instagram likes or create influencer content, frequent monitoring will help you to know if that has been worthwhile.

eye your brand’s social share of voice

As stated before, knowing what people think and say about a brand helps in discovering their needs and the industry gap. A brand’s social share of voice is about the conversation going on around a business across social media. This is another undeniable benefit that social media monitoring brings about.

When you know what people say about you, the next step is to strengthen your weak points based on customers’ expectations.

See what people say in reply to you, all in one place

Brands try to engage in conversations across social media to get more attention and exposure. The time put in conversing with different people across a variety of channels must pay off; otherwise, it is a waste of capital. So, you need to track all your conversations to see if people are replying to you or commenting on anything specific under your posts.

Inosocial gathers all the replies and comments and social mentions to your brand’s social media activity in one place, giving you the possibility to like, repost, see the source of, retweet and reply to them.

Keep an eye on your brand’s share of social mention

This is where you need to keep a sharp eye on. When a brand grows, people start talking about it. To maintain growing progress on social media, you need to monitor what people say about you when they mention your brand in their socials.

Answers to common questions and myths about social media monitoring

Most of the people come to a negative attitude when talking about social media monitoring and listening, or think of it as a spying service. Here, we answer some of your most frequently asked questions about social media monitoring.

Isn’t monitoring what people say on social media illegal?

No. It is not illegal in any way. Because what a social media monitoring tool does is to gather already published posts and comments in one place. When people publish to their social media, they know that the content won’t remain private and all people can see it. As long as they have not made their profile private on social media, their content is open to all people.

What tools are available out there for listening to social media?

Inosocial is one of the most trusted and most used tools out there. By creating searches and keyword monitoring queries in this tool, keep up to date on whatever subject you want to listen to in people’s conversations.

What is the cost?

Prices are different across different plans of social media monitoring. But there are 7 days of the free trial, where you can test all the facilities for free and then decide to continue. The free trial requires no credit card information.

To conclude…

In an ever-tightening competition between brands across social media, it is one of the vitals to know what is said about your brand. To add to the intensity of the need for social media monitoring tools, brands are now listening to what people say about their rivals. It is for two reasons; one: to see what people like about their opponents to copy that to their own business, and two: to know what people hate about other similar companies so that to avoid it. Monitoring social media now is not an extra point to businesses, but it is a must for those seeking to survive the competition.

How to get your YouTube analytics?

there are two main ways to get your YouTube analytics and metrics, which are completely explained here.

YouTube is the biggest platform for sharing videos and visual content in the whole world. Understanding how beneficial using YouTube analytics of any kind, either free or paid, would be to the success of your YouTube channel, makes you want to use it to track your metrics daily.

The key to own a popular YouTube channel is not to get all your videos viral on the platform, but it begins by better understanding the audience, and that’s where you’ll feel the need for analytics. YouTube video analytics has two general methods, which would be discussed later in the blog after getting to know what we actually mean by analytics on YouTube and how it can help us perform better on the platform.

What is YouTube analytics, and how is it useful?

YouTube analytics is a free or paid service which provides us detailed information about how our videos and channel have performed, who our subscribers and audiences are? How long do people spend time watching our videos? What our audience wants from watching our videos and things like this. Using YouTube channel analytics, we can better understand our channel’s viewing statistics and trends.

By knowing such information about your shared YouTube videos, you can decide on when to post content, how to optimize the video strategy, and much more, which would ultimately lead to happier audiences and more channel growth.

YouTube channel analytics has two different methods which are as below:

Using a reliable social media analytics tool
Sticking with YouTube’s in-app analytics tool

As I mentioned above, there are two ways to track down the YouTube channel’s metrics, which one of them is available from the platform itself. YouTube offers its own analytics platform, which gives creators some extra information about the performance of their videos and metrics to know how their channel is doing. But there are some disadvantages of only leaning on the in-app analytics of YouTube, which gets so many users to look for better tools that offer them much more detailed video analytics.

The cons of using only YouTube’s own analytic app are:

It’s not much of a use for a creator with a very small fan base.
Users have reported that except for the real-time section, all other sections have at least a 2-day delay before statistics are displayed.
Most of the creators are not even aware of it; therefore, they do not take advantage of them.
Beginners might find it hard to work with and a bit confusing.
It only provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.

The reasons above make the creators look for a better YouTube analytics app to get help from.

How to Use YouTube Analytics?

To start using the in-app YouTube analytics, all you have to do is to either login to your YouTube channel or sign in with Gmail to get down to business. Follow the step by step guide below, to access your YouTube channel analytics easily:

1. At the top of your channel page, click the profile icon in the top right and tap on “Creator Studio” or “YouTube Studio.”

2. You’ll be redirected to the “Creator studio” dashboard, where you’ll see the basics of video analytics such as (Watch time, Views, Subscribers and Estimated revenue) in the middle of the screen.

3. From the menu on the left side of the panel, click on “Analytics” to go to the main page of your video metrics.

There is a second way to access the YouTube analytics tool, which is much easier and takes only a couple of clicks. Simply go to YouTube.com/Analytics or select the “Analytics” drop-down in the “Creator Studio” tab of your account.

After following either of the ways mentioned, you have access to your YouTube channel analytics, and by default, the first page shows the Overview of your metrics. The overview is set to show you the analytics of the last 28 days by default, but you can change that to any period of time that you wish.

The main options of YouTube’s report and analytics tool are Overviews, Realtime, Earnings, Watch Time, and Engagement.

Conclusion

Becoming successful on a huge and popular platform like YouTube requires us to have a great marketing strategy and to act wisely. One of the first useful steps we can take to maintain great content on this platform is to analyze the videos we share with a reliable analytics tool, to find out what we are doing wrong and keep track of our content’s metrics. So never underestimate the power of analytics for all social media channels.

How to schedule YouTube videos?

YouTube is the biggest platform to share videos, and it is the second popular website all over the glove. Scheduling YouTube videos is a must for those who want to boost their accounts on YouTube.

YouTube is the biggest platform to share videos, and it is the second popular website all over the globe. Scheduling YouTube videos is a must for those who want to boost their accounts on YouTube.

Schedule YouTube videos is a must to keep your consistency and presence on this social media platform. Recently, YouTube has added a stories section to its website, which shows the presence and activity are getting more important than before.

Can you schedule YouTube videos?

Yes, of course. YouTube allows its users to schedule videos easily with in-app options. If you have multiple videos, it’s better to schedule them ahead of time instead of posting them all at once.

As a social media user, you surely know that almost all other platforms allow in-app scheduling as well. There are scheduling options of Twitter, Facebook and etc. YouTube is not an exception in this. YouTube is now catching up, but it may not be easy to find the settings and take the steps you need to do so. Bellow’s what you need to know.

What are the best ways to schedule YouTube videos?

There are two main ways you can use to schedule and plan your YouTube videos. First, the YouTube website in which you can only schedule one video to one account.

YouTube scheduler

In this way, you can keep your account organized, even if you are away.

To schedule YouTube videos:

Sign up to your account
Click on the Create on top right
Upload your video
Enter the title and description, click next
Skip the video elements
In the visibility, section click on Schedule
Select the date and time
Click Schedule

What is the best time to upload to YouTube?

Some of you may be heard of the importance of uploading time on YouTube, which is true.

You should upload to YouTube at that so many people are online. This action may increase your chance to be seen by others, or even in the rending section of YouTube. It is essential to upload YouTube videos at the right time.

Though, you might be wondering where to find the best time to post on YouTube channel. What you need to keep in mind is that it might differ according to your audiences and viewers.

How to find scheduled videos on YouTube?

Finding your schedule posts on YouTube is easy, and you can see all videos on your YouTube channel with a few clicks.

Go to YouTube and click on your Profile
Click on the Videos on the left menu
Find the scheduled videos and their status on the list

From there, you can change the scheduled date or delete your videos. To remove the scheduled videos on youtube, select the video and click on the three-dots icon. Click on permanently delete, accept the rules, and delete.

Remember that you are not able to undo the deleted videos on youtube. To change the date of scheduling, click on the time, and enter any other you need.

A comprehensive guide to Twitter analytics (tools, 2020)

Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going.

The news based social media network, Twitter, is one of the primary resources of promotion for brands and businesses and it is not surprising that many companies are investing a huge portion of their time and money on Twitter analytics tools and metrics to analyze their performance on the platform.

Twitter analytics is a section of the Twitter platform that provides users with data and information about their presence quality on Twitter so that brands and businesses know where they are going. Inosocial is another website that provides comprehensive Twitter analytics data for users and businesses.

How to use Twitter analytics?

There are two types of Twitter analytics; Free and paid.

The free Twitter Analytics tool is embedded into Twitter’s website, which provides users with basic analytic metrics, sufficient for ordinary users and new, small businesses.

On the other hand, paid Twitter analytics programs to generate in-depth analytic data about a business’s activity on Twitter. Inosocial is an example of an advanced Twitter analytics tool to which more and more businesses refer every day.

In this article, you will receive a comprehensive guide on both free and paid tools for Twitter analytics.

Inosocial Twitter Analytics

Inosocial social media analytics provides an all-in-one platform for Twitter, Facebook, Instagram, and YouTube analytics. In this article, we want to talk about Inosocial Twitter analytics separately, and break down each part of this tool to explain its performance.

After you sign up to Inosocial and get your 7-days-free-trail, the page below will show up:

First of all, you need to add a Service to your dashboard. To do so, click on “Services”, “Add Services”:

Now choose the platform (Twitter in this case) you want to measure, and pick “Twitter Stream”, and then, follow the on-screen instructions:

The account is now set up for Twitter. To go to the analytics session of Inosocial, click on the “measure tab,” “report builder”. Next, pick a name and title for the report and determine the period (LAST 7 DAYS, LAST 14 DAYS, LAST 30 DAYS, LAST 90 DAYS) and hit “Select layout”; the more the layouts, the more detailed your report will be (we choose the forth layout). Finally, hit “Create Report”.

Now it is time to add a module to the report. Here, the second tab “Channels” will let you choose each platform (YouTube, Facebook, Instagram, and Twitter) separately and build a report for each of them. All the services added to your dashboard are listed here. Scroll through them and find the Twitter account you want to get the analytics of (if you scroll down to the end of the list, you will see “all twitter accounts” option there. This option will give you a short summary of followers and followings count and your Twitter activity, which we are not going to choose):

Next, you should choose what to be added to your report. You can choose any of the modules provided by Inosocial (up to 30 modules):

Audience engagement

Breakdown of Mentions, Retweets, Likes, and Tweets sent over time.

Audience growth

Daily follower growth on your Twitter channel.

Best day to Tweet

A chart displaying the best day to Tweet. Measured by a probability of engagement.

Best time to tweet

A chart displaying the best times to Tweet. Measured by a probability of engagement.

Channel header

Channel header information.

Content habits

Overview of posting habits on Twitter.

DMs

DMs over time.

Engaged users

A list displaying the most engaged audience members.

Followers

Followers over time.

Followers vs Following

Comparison of Followers versus Following.

Following

The number of people being followed over time.

Inbound message activity

The number of incoming posts, comments and messages received each day.

Mentions

Mentions score over time.

Mentions vs Retweets

Comparison of Mentions versus Retweets.

Monthly tweets (cumulative)

The total number of tweets posted by month.

Potential exposure

The size of the total potential audience reached. This includes followers of people that retweeted you.

Recent followers

List of new followers and statistics.

Response rates by date

Analyze your response rates by day on Twitter.

Response rates by the hour

Analyze your response rates by hour on Twitter

Response rates by weekday

Analyze your response rates by weekday on Twitter.

Retweets

Retweet score over time.

Sentiment

Sentiment over time.

Summary

A summary of tweets, retweets, mentions, and followers for the selected period.

Summary (3 months)

A summary of tweets, retweets, mentions, and followers for the past 3 months.

Task completion rate

Analyze your task completion rates.

Top 5 Tweets

List of your most popular Tweets.

Topics & influencers

The most popular topics amongst your followers.

Tweets

An overview of Tweets sent and replies received over time.

Tweets

Tweets created over time.

Tweets retweeted

Retweets and statistics.

Twitter activity overview

A summary of Daily Exposure, Post Engagements and Reach.

Twitter mentions

Mentions and statistics.

Workflow activity

The number of tasks assigned or completed from incoming posts, comments or messages each day.

The final look of your Twitter analytics report must be like this:

Twitter’s free analytics

To access the free analytics of Twitter, on the main page, left menu column, click on “More” and then “Analytics”. Now you will be directed to the analytics page of Twitter. Twitter’s analytics consists of three tabs (it was previously 5 tabs): “Home” tab, “Tweets” tab and “More” drop-down menu. Let’s start with “Home”.

Twitter’s analytics Home tab:

Here four of your most important Twitter metrics are listed at the top, with statistics of 28-days-period: Tweets, Tweet impressions, Profile visits and Followers.

Tweets are all the posts published during this period by this account (which had a 107.1% increase compared to the previous 28-days-period);
Tweet impressions show the number of times users saw the tweets of this account on Twitter during the past 28 day (which is 14.200 times);
Profile visits tell us how many people have headed to this Twitter page; and
Followers show the total number of followers this account has got on Twitter.

Scrolling down, you will see separate statistics for each month of your Twitter activities:

Twitter’s analytics Tweets tab:

Here you can see:

your Twitter’s activity diagram in a 28 days period (the period can be adjusted manually):

Separate tweets’ statistics

Engagements, showing 28 days (or any adjusted period of time) with daily frequency

Twitter’s analytics More tab:

This tab gives you analytic metrics about your videos and conversion rate to your website. If you have a website, this is a great way to see how your audience is trafficking between the website and your Twitter page.

To start, create a website tag and install the tag on your website.

Over to you

Twitter analytics is necessary for brands and businesses if they are going to experience significant growth in their social media. Inosocial is a tool for every small and medium-sized business on their way to growing social media marketing and management. We have Analytics for Instagram, YouTube, and Facebook, which can be aligned with Twitter analytics in a single report. In addition, monitoring and scheduling tools of Inosocial are quite handy if you wish to try them in 7 days of a free trial.

What is the best Twitter monitoring tool?

By monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them.

Listening to people on social media and knowing what they say about you, your services or products, your strategy, etc. is a wise action that any business owner should take.

In addition, by monitoring Twitter or any other platform, you can easily know your competitors and analyze all the information you get from them to promote the number of clients, get a higher engagement rate and finally increase sales.

But how would it happen?

You can easily monitor and listen to others about what they say about you by using a powerful social media monitoring tool such as InoSocial, which gets you all the information you need to know about your social media account.

By monitoring your Twitter account, you’ll know what your audience cares about the most.

What is social media monitoring?

Happily, you don’t have to do it all by yourself; you should just leave it to a social media monitoring tool and use your time to promote your business.

Are there any differences between social media monitoring and listening?

Well, the quick answer is YES! But let’s know more about it:

Social media monitoring focuses on all the actions you took before, while social media listening is about the future of your platforms and actions.

Also, social media monitoring tools gather information and details, measure what you have achieved and record what is happening for your business. In Short, social media monitoring looks back, collects data, focuses on details and measures success.

On the other hand, social media listening is more strategic, analyzes the data, and gives insight; you can use the listening data to make your social media marketing better. So, social media listening looks forward, analyzes information and guides the needed strategy.

Now let’s know more about InoSocial:

How does InoSocial work?

InoSocial is a social media management tool that provides analytics, scheduling, and monitoring services for popular social media platforms such as Instagram, Facebook, Twitter, etc.

How to monitor the Twitter account using InoSocial?

InoSocial generally provides two options for monitoring that include “Keyword” and “Search.”

Keywords

After logging into your account, tap on the “Monitor” tab, then tap on the “Search” on the right corner of the page. Now you’ll see all the results of the searched keyword.

If you are looking for a specific post, you can filter the search to see only comments, blogs, audio, video, question, news, images, etc.

Moreover, you have the option to choose the negative, positive and neutral posts to see. Also, you can mark the irrelevant posts to have them on a different list.

Another useful feature of InoSocial is its “Chart View.” Users who just want to get a general view of the number of positive, neutral and negative posts and don’t want to check the tweets one by one, using the chart might be the best option for them.

Tap on the “Show Chart” to get all the information in a glance.

After seeing the tweets in results, you have some options to like, retweet, reply, set the tweet as positive, negative or neutral, translate, etc.

For seeing the user’s account, you don’t need to have access to the Twitter app, you can easily tap on the user’s name, then you will be redirected to the user’s account.

Also, for seeing the exact tweet shown in the list, you should tap on the “retweet” emoji to see that tweet.

By tapping on the “New Monitor” you have more options to get exactly what you were looking for. For example, you can set the location, exclude a keyword, separate each word or phrase, etc.

Search

By tapping on the search tap, you have a lot more options for knowing all you need to know about your Twitter account.

Now, you can search for any word or hashtags and check the results. Also, there is a list of trending hashtags on the right side of the page, that using them is helpful in increasing the engagement rate.

Also, InoSocial provides the “Export to CVS” option which lets the user download the information. It is mostly useful for users who manage a single account or want to compare several accounts with each other.

If you are interested in tweets and like to repost them, you can easily tap on the “repost” button, and tweet it.

The last word

Social media monitoring tools such as InoSocial are a big help in giving you all the information you need to know about competitors, audiences, behaviors. So, give it a try today!

Start its 7-day free trial and tell us about your experiences, we are all ears!

Instagram DM Marketing for small businesses

Instagram Direct Messages are one of the most underestimated tools when it comes to social media marketing. If businesses find out about the potentials of the Instagram DM, they will start re-planning their social media marketing strategy, giving a special space to DM marketing on Instagram.

The fact is that having a small business is a two-folded reality. While you don’t have a large business’s troubles and headaches, there is much to do to survive the ever-tightening competition in small businesses’ trail – save the desire to grow into a large corporation. One of the vitals to a small business’s survival is, no doubt, having a consistent marketing strategy.

That said, this blog post is dedicated to Instagram Direct Messages and Instagram DM marketing

let’s take a look at some Instagram statistics regarding brands and businesses.

As revealed by adespresso.com, brands and companies are having a large portion of Instagram attention for themselves. Keeping these numbers in mind, let’s see what a small business can do to benefit from this situation.

What is DM?

Instagram DM, also known as the Instagram Direct Message, is a free feature that lets the users message each other on Instagram. Texts, images, links, videos, stories, and posts can be sent through a DM. Instagram Direct message is both a private and group chat feature. Facebook has developed a free stand-alone app for it, called Threads from Instagram, in which only circles of close friends can get in touch.

You can access the Instagram direct messages on the top right corner of Instagram home:

How to use Instagram DM for small businesses?

Instagram DMs make up to 56% of the sales on Instagram. Therefore, having a consistent plan for DM strategy on Instagram brings about more sales and profit for small businesses and brands.

While the Instagram DM mechanism seems quite simple, most people don’t know how to use it for brand and product promotion goals. So, here are the most effective ways to apply DM marketing on Instagram:

Use Instagram DM to welcome new followers

Welcoming new followers will nurture the relationship between the brand and the audience. When greeted warmly, new followers know that you care, and it leads to more loyalty on the side of the audience.

Promote new products and updates through Instagram direct messages

DM is a great tool when it comes to product and update announcements. In a message, tell your customers what is new and what is to come. People love to hear on updates because this gives them a feeling that they are interacting with a live and dynamic business.

Offer your Instagram followers great discounts in DMs

Exclusively crafted DMs for offering discounts lead to incredible amounts of conversion both in sales and Instagram performance.

Hold contests and contact the winner through Instagram DM

Starting a competition and announcing it through DMs, and also following up the winners with direct messages give the feeling of exclusivity and specialty to a brand’s followers. Use the Instagram DM free tool to its fullest and hack your sales growth.

There are also four trust factors to consider before making up any messages for marketing purposes on Instagram (and any other social media):

Accuracy

About 99% of customers pay attention to the accuracy of advertisements before trusting a brand; accuracy in terms of product explanations, related statistics, prices, quality, etc. If you are going to mislead your audience, then wait for losing them, because they will compare the information provided by you with other sources. So talk about both the positive and negative aspects of your product in the direct message.

Exclusivity

Make your customers feel special. Send them Instagram DM’s that seem as if crafted only for them. Know their needs and tastes, and divide them into different categories. Then crafting an exclusive direct message will be more comfortable. About 77% of people also consider exclusive ads when it comes to trusting a business.

Transparency

It is fascinating that 97% of people also care about the mission of your business. Inform them in Instagram DM what your product does, which problems it aims and how it’s going to solve them.

Choice

Offering different choices to your customers makes up another important factor based on which people choose to trust you. Having a variety of relevant and exclusive choices is important to 95% of the customers.

Add these trust elements to your previous mindset on Instagram DM marketing and start selling;)

Are there any tools for Instagram DM marketing?

Well, as a business page owner on Instagram, you know how frustrating it is to keep up with the growing number of your audience and followers and build a customer-care oriented relationship with them. You need to send Instagram direct messages to:

Welcome new followers;
Promote new products;
Announce discounts;
Shout-out new updates on the brand;
Hold contests and connect with the winners; and
Reach out to reply to received messages from your audience.

How much time and energy will it take from you to, for instance, welcome at least 200 new followers a day, manually? Or wouldn’t it be frustrating to let know all of your followers, one by one, about a new product, or a recent update, or a discount, or whatever?

Honestly, just thinking about it drove me insane, were I about to market my brand on Instagram.

There are few web-based platforms out there that let you do the DM Marketing on Instagram right from the comfort of your PC desktop. A few of these tools are in line with Instagram’s terms of services and guidelines and the rest are literally spotted as spam by Instagram.

These platforms are called “Auto DM Bot” or simply “Instagram Auto DM.” But what are these tools and why are more businesses using them?

What advantages does the Instagram Auto DM tool bring to businesses? It automates all the processes mentioned above to save your time and energy and boosts your Instagram performance efficiency.

So what is a DM bot? a DM bot or Instagram Auto DM is a service that automates the process of your DM marketing. Using a DM bot, you can:

DM people from a PC desktop.
Draft messages.
Choose users to group-send messages.
Customize lists and messages.
Attach images, links, and hashtags to your messages.
Apply custom filters to DMs.

You can use the Virtual User Instagram Bulk Message Sender Bot for sending direct messages on Instagram. you only need to provide the Bot with the text of the message and the list of target audience’s IDs so that the Bot sends your message to all these IDs one by one automatically.

Don’t worry about collecting prepare your target audience’s IDs, because this Bot can extract the people’s IDs from the different atmospheres (followers, the target audience’s followings, people who have liked posts and left comments on your target post, and also your intended hashtag) and deliver to you in an Excel file.

Ability to send various messages to each person
Ability to forward various posts to each person
Ability to extract IDs (extract followers, followings, people who enter like and leave comments on the posts and extract people who have sent you messages before)
Ability to use multiple accounts
Ability to change account automatically
Ability to set the bot for a long time
Permanent and no need to pay for sending each direct message
No need to charge the bot monthly

Also, for more information about Advertising & Marketing on Instagram refer to the Virtual User website.

What are Instagram DM limits?

An Instagram Direct Message text can be no more than 1000 characters. Also, users might get action blocked if they send more than what is allowed on DM for 24 hours. Although there is no approved source of information to say what the limits are, most of the time, people are allowed to send between 50 to 100 Instagram DMs during a day. However, it doesn’t mean that if an Instagram user sends, say, about 30 messages in a day, Instagram won’t hunt them down.

The fact is that Instagram has different parameters and criteria to set the Direct Message limits for every single user (which they have never revealed in a formal mode of publicity). These might include:

User’s amount of activity on Instagram,
The profile’s age, and
The number of user’s connections on Instagram.

What might get you DM action blocked?

Sending the same set of messages over and over to the same or different Instagramers;
Exceeding the hourly limit of message numbers (which differs from user to user); and
Getting reported as a result of sending messages to non-followers.

To Wrap Up

As most of the brands and businesses under-use Instagram DM for their promotion, small businesses have a great chance to advance their sales through DMs. Take your time and plan a comprehensive strategy with the help of Auto DM tools.

How to get Instagram analytics?

Improve the marketing performance by using the inosocial best analytic tool to experience the new chapter of your business life by considering people’s needs or desires with Instagram metrics better than always.

Success is impossible without Instagram analytics tools for active Instagram business accounts!

Knowing a complete list of Instagram tracker tools are absolutely essential to the success of Instagram marketing because today, with measuring the Instagram metrics and activities, you will see the steady Instagram growth as well.

Why are most Instagram marketers testing a variety of ways to analyze the performance of their accounts? There might be a few reasons! Maybe they are looking for the most efficient Instagram analytics resonates with their needs, and of course, we can not take a blind eye to make money and the massive popularity it can bring up for them.

And it is good to know that it is the power of Information that build up your business. It won’t be solved actually without competitors’analysis.

Now, to serve the customers as a waitress for achieving the marketing goals, walk through this guide to get the beneficial Instagram analytics roles.

Instagram analytics Increases the engagement

Now, it is time to get how to track Instagram metrics with the power of Instagram analytics tool to increase engagement.

It is undeniable with Instagram analytics reach the average Instagram engagement rate is more convenient, and every Instagram business account needs to know these critical factors to appear stronger than other competitors in this space.

Some essential terms put in this list:

Reach: The number of specific users that saw your Instagram post or story on any given day

Impressions: The number of times the content, whether a post or a story, was shown to users

Engagement Rate: This is the post engagement divided by post impressions.

Saved Posts: The number of users who saved your Instagram posts

Instagram Stories: to see how people view and interact with the Instagram stories

The interesting point is that your success depends on these simple metrics at a glance. Whenever marketers want to know where a business account stands among +30 million active Instagram business accounts, these parameters come to eyes to evaluate the Instagram performance and strategy.

All of the marketing attempts are on the head of average Instagram engagement rate that is 4.7%

Instagram insight is crucial to success as an analytic tool

Instagram Insights is an Instagram analytics tool that comes to help the Instagram marketers community with its useful facilitates known as Instagram users demographics to grow your Instagram business account.

It provides Instagram stats on content, engagement, and user action. This information lets you track and measure the Instagram marketing efforts to help you consistently improve.

Profile view, website clicks, follower, impression are the Instagram data Instagram insight can give time to time

It is a beneficial option as a free Instagram follower tracker for those who can access their public Instagram accounts from the cellphones. Totally, it is a useful discovery tool that is right inside the app that captures and estimates the Instagram statistic accounts.

The result of your marketing efforts summarized in insights for specific posts and stories you’ve created to see how each performed and how people engaged with them.

Key points to get the acceptable feedback from Instagram analytics tools

Let me mention that a good Instagram report contains the items below

Selecting the right target Instagram presence
Using mentions for Instagram accounts could be leading to future partnerships
posting at the best time of each day
Publishing at least three Instagram posts in a day
Taking advantage of the comments or stories for more engagements.

Use the best Instagram analytics tool

Considering all about Instagram insight app that is accessible from Instagram business pages. You can still sense having a lack of an Instagram analytics tool act as one of the best Instagram growth services to start to grow the business by analyzing Instagram metrics data for building up the effective marketing strategies.

It is your right to select the most appropriate performance tools to measure your Instagram engagement rate as well as the impression to be specified what kind of achievements you have made.

Inosocial can help marketers to take the right path throughout their Instagram marketing journey to bring lifechanging changes into their businesses with plenty of parameters powerful metric tools.

The advantage Inosocial analytic tool

Imagine you are going to pay on the Instagram business expenses, what the main points persuade you to go through with an Instagram analytics tool?

In response to this question, I should announce that, considering the tool features are more likely to attract the attention to try it out.

Consider critical factors such as Free trial, supporting both personal and business accounts, reasonable price based on services received will lead us to no need to think of another social media analytics product in the long run.

Use the full capacity of our Instagram analytics tools advantages to boost up the brand engagement

Get the audience’s growth report for every social media account separately.
Use it 7 days free trial.
Provide with all in one social media analytical report;
Available for both personal and business social media accounts
Run a social media campaign by considering the engaged users
Connect the Google analytics to get data to of the website traffic and visitors’ demographics

Social media metrics are what kills or breathe life to the businesses for Instagram, Twitter, Facebook, Linkedin, and youtube accounts.

Fortunately, this social media analytics tool is an all-in-one platform that not only manages all social media in one place but also provides you with every social media accounts statistics and reports. Indeed this is a full package with so many features such as

Automatic Scheduler
Data Analytics Tools
Social media monitoring reports
Social media performance tracking
Content measuring
Best keywords tracker

How to build an Instagram analytics report

After signing up to Inosocial, there is a need to login to the dashboard and work with any services you prefer most, here I want to explain Instagram analytics steps.

After signing, set the timezone based on the location

Go to Services tab, and choose Add services

In this step, you can add every social media account

Tap on Add option of Instagram

Three options appear, choose the first one,” Instagram Streams &Analytics.”

Then you will be asked to enter your Instagram username and password

After that, it needs to be authorized to sync the InoSocial dashboard with the Instagram account to access necessary information, Click on Authorized

Authorize Inosocial dashboard to get data

After that, a combo box appears to select how to receive for new activities

Inbox Only
Inbox and Email
Email-only
None

Select the most suitable one and click on Save Setting

select an item to how to receive an alert

Finally, your Instagram account added to Inosocial dashboard

Instagram account sync to Inosocial dashboard

Now, Go to Measure tab and select Report Builder

Type a Report name and Report title for your report (and select the period you want), Now tap on Select layout button

Here, choose a layout and click on Create Report

This window comes in turn of the setting you did to add the module

Go to the Channels tab, and select the Instagram account you ‘ve added

Click on + sign to add the essential Instagram metric to the Instagram report

Now go to My Reports section to see all of the reports you have created for every social media or all of them.

What are the Inosocial Instagram metrics?

Instagram activity overview: This metric gives you general information about the Instagram account by Filer Date (1Jan-31Jan)

Followers
Following
Posts

audience growth: It shows the growth of your Instagram followers by day in over a period of time.

The chart fluctuation shows better this growth and shrinking of the audience detail.

Followers Metrics: Follower metric is showing the followers you gained in a particular interval as well as your following people in a while (1Jan-31Jan), but Total you follow refers to the number of audiences that have been followed from the first time of establishing the account up to now.

Top Instagram posts: It is obvious that the posts that have the most engagements (comments, likes) are available.most of the marketers assess this metric to find whether theirs targeted valuable posts went viral or not and I think it is the most useful point to run a contest for to reach the number of likes you want.

Publishing: It is another important metric to analyze the Instagram business page performance. It divided into two parts Messages Per Day and the Best time to post.

Messages per day: display how many comments received in publishing the posts on each date.

Best time to post: It acts as an indicator to show in which time range the account gets the most engagements. For instance, 10 PM was the best time to post on Instagram from 1Jan to 31Jan

Publishing Metrics: It provides you with the total number of media sent, comments received

Also, Total comments in a while(1Jan-31Jan) are available separately.

Audience Engagement:

It shows the connection between the number of posting in a day with likes and comments gained, which are specified with three colors in the below chart. Also, it is like an analytics metric that shows which days had the most engagement and analyzes which posts come to top posts in your Instagram report.

So, it is good to know to publish three posts at least during a day.

Engagement Metrics:

The result of engagement metrics is in a table format that estimates all comments from all Instagram posts in compersion to the comments for the posts plus the amount of likes and sent posts in this selected duration (e.g., 1Jan-31Jan)

Engaged Users:

This metric shows with Instagram users engaged the most with the Instagram content.

Instagram Insight v.s Inosocial Instagram analytics tool

Instagram insight is beneficial to use at the first look if you want to get to know how an Instagram analytic tool works. Although in general, it includes essential metric tools to give the complete report of your business accounts such as overview, reach, impression, and promotion, etc., it limits just the last 7 days of your Instagram activity and honestly, a professional business account, of course, need efficient analytics tool to act as the best way tracker of your Instagram engagement rate in details. Inosocial analytics tool has several options to extract from different Instagram metric separately in image, data, annotate as well as print format. Moreover, It shows the top Instagram posts with the number of comments and likes they received in a row while Instagram insight adequate to view these items under each Instagram post individually.

A few but Important Instagram insight v.s Inosocial Instagram analytics tool:

Metrics	Inosocial	Instagram insight
Report Duration	Different duration	Last 7 days
Report Output	Available in a different format	_
Top Posts	Yes	No
Audience Engagement	Likes, comments, media posted	Follow and unfollow
Engaged users	Show each username and last engagement	_

The last word, Instargam analytic tools are as many as possible for any marketers or business owners with any taste and need on Instagram, but the noticeable point is that whenever we want to think about modern marketing, it is our wisdom to focus on every social media channel to get the real and best result of our business performances, Inosocial, all in one management tool, allows us to go with not only with Instagram business tools like analytics but also with other social media tools and metrics to appear shiny and better than yesterday. The monitoring tool is ready in this all in one box for those with the aim of competitor analysis.

How to use Facebook analytics?

If you are managing a Facebook page either for your personal experiences or for your business, knowing more about audiences, user behaviors, time to posts, and other analytics factors is a must. Facebook analytics is a tool to help find out more about the users, their actions and other important factors.

What is Facebook Analytics?

Facebook analytics is a tool to see the engagement rate, account growth rate, the best time to post on Facebook, top posts, and other Facebook data to see the status of the Facebook page.

Facebook analytics, which is also known as Facebook Insights, tracks likes, page views, and more. Facebook analytics tells you who your audience is and how they’re interacting with your page. … It’s packed full of insights and data that can help you get the most from the social media that reaches 1.62 billion users every day.

What is Facebook engagement?

Facebook engagement includes every action of users on Facebook posts. These actions include like, comments, clicks, and share.

Facebook engagement shows how useful a post is or how is the growth of the account. Undoubtedly, the more involvement an account has, the better that account performs in general.

How to use Facebook analytics?

The main way to see Facebook analytics is the Facebook insights which is the in-app analytics feature on this platform, just lie Twitter analytics, and Instagram analysis tools.

To use Facebook page insight, you should log in to your account and go to the Facebook page.

Login to your Facebook account
Go to Facebook page from home
Click on the top menu on insight

You can choose different parts from the left menu. By clicking each section on the main page, you will get a more in-depth insight. Though, It may look a bit confusing specifically for beginners to use Facebook insight.

If you have just started your Facebook page, or you have no ideas on how to use Facebook insight, you should go for InoSocial. It has a simple and easy to use dashboard, in which you can add all other social media too. Below are some of the Facebook analytics parts.

Facebook page analytics

Unfortunately, Facebook doesn’t provide any analytics for personal profiles. Therefore, to see Facebook metrics, you should create a Facebook page. Facebook page analytics can be divided into main sections:

Followers
Like
Reach
Pageviews
Page previews
Action on page
Posts data
Events
Videos
Stories
Demographic
Messaging connections

Facebook video analytics

For advanced analysis of other people’s pages, you need to use tools, for example, Popsters.

In the video analytics, you can see two different data:

Performance: the number of minutes all videos are watched from the selected period.

Top videos: highest performing videos by minutes viewed from the selected periods

All in all

If you are running a Facebook business page for your brand, using Facebook analytics is a must for further improvement. In general, Facebook analytics gives you a better insight into what users may love and how to perform better on Facebook.